Knowledge is power, and as a small business owner, it’s important to know how you fare financially against your peers. Are you overspending on rent? Under-spending on advertising? Pulling in less cash than your competition? Information like this used to be nearly impossible to find, but thanks to Intuit’s new, free Small Business Trends tool, small business owners can now see how they compare to others in their industry and state.
The graphic below illustrates the net profit margin and sales growth for an anonymous subset of 1.5 million U.S. QuickBooks customers between March 2013 to February 2014. Visit the tool for a more detailed breakdown on what these small businesses are spending on payroll, rent, utilities, insurance and more, and see how you compare!
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Infographic by Column Five