Finding a well-regarded local restaurant, hair stylist, dry cleaner — you name it — takes little more than a simple web search and a quick scroll through reviews and ratings. With 97 percent of U.S. online consumers relying on the internet to shop locally and with customers offering their peers unsolicited business reviews all the time, it’s more important than ever for small businesses to engage with customers on social media and to create a website to shape and grow their online presences. In this infographic, we look at how small businesses are working with the web. Click the infographic for a larger view.
Infographic by Column Five.