Lions, Tigers, and Jellyfish…Oh My!

Have you ever watched Lifestyles of the Rich and Famous and wondered what you could do differently to make your place stand out? Are you sick of seeing goldfish in a bowl on your kitchen sink and want to upgrade? Now is your chance with Jellyfish Art.

A sailing trip to the British Virgin Islands sparked Alex Andon’s fascination with marine animals. A year ago he went to the Monterey Bay Aquarium and realized how popular the jellyfish exhibits were with the public. Having studied marine biology in college, he found an opportunity to run his own business.


He soon founded Jellyfish Art and started the business in his garage. It took him some time to recognize potential barriers, food supply, tank designs, compatibility of jellyfish species, before he would be able to sell the product. Once he figured out how to make a product that met his expectations he started accepting orders.

Jellyfish Art manages every step of the project, from developing your vision to maintaining the aquarium. The company now offers two products to choose from. The high-end tanks are perfect for restaurants, nightclubs and businesses. The low-end version is a desktop tank that is ideal for any home or office.

In addition, the company offers a variety of optional tank accessories, including colored lights, fluorescent jellyfish food, and through-wall installations. These options allow customers to customize their jellyfish art and make it as visually appealing as possible.

Jellyfish Art is still relatively new and the company has put a lot of focus on studying the best ways to grow a small business. Some of the beneficial factors that have helped Alex grow include:

  • Do the research: Alex realized how popular the jellyfish exhibits were with the public and found out there were no sales outlets for consumers to purchase jellyfish. Problem + Solution = Small Business Opportunity
  • Market, market, market: Numerous outlets offer valuable exposure for newly started small businesses. Whether it is attending trade shows, joining social media sites or creating word of mouth, there are fairly inexpensive ways to market your product or service.
  • Live virtually: It is vital to have an online presence to help grow your business. Developing a website and offering his products online has allows Alex to sell a visual product in a virtual world.

Alex started this business with a simple passion, education in marine animals and a will to succeed. He continues to develop his product line and offer the highest quality service possible to his customers.


About Troy Marcyes

Troy Marcyes works in customer relations at Intuit and is inspired by the small business owners he talks to every day. In his spare time he enjoys coaching baseball and training in mixed martial arts.
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