Small Business Dictionary

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an Internet advertising term for the process of employing techniques to improve organic results (non-paid rankings) for various Internet search engines. Search Engine Optimization (SEO) results for Google Keywords rank certain Websites higher, which bring more traffic and page views to a site. Search Engine Optimization (SEO) includes the visible placement of keywords in the text and on the page, along with hidden meta tags.