Small Business Dictionary

Pay-Per-Click Ads (PPC)

Pay-Per-Click Ads (PPC), also known as Paid Search or Cost-Per-Click (CPC) Ads are an online advertising pricing model associated with the cost of each click that is generated through ads or email messages. Pay-Per-Click Ads (PPC) are found in the top section and right column on search engine results pages such as Google, Bing and Yahoo! Search to build traffic. Pay-Per-Click Ads (PPC) cost the advertiser each time a user clicks on the phrase or keywords and are displayed separately from Organic Results.