Small Business Dictionary

Direct Marketing

Direct Marketing refers to a direct response marketing campaign that’s directed at its audience Below The Line of mass media. Direct Marketing includes personalized letters, emails, faxes, mobile ads, fliers, self-mailers, postcards, catalogs, signage, and telemarketing, which is targeted at individuals according to their personal needs or preferences. Direct Marketing is also the system of communicating with customers to elicit a response or purchase.