Small Business Dictionary

Clickthrough Rate (CTR)

Clickthrough Rate (CTR) is a direct response measurement of success of an online advertising campaign. A Clickthrough Rate (CTR) is determined by dividing the number of total clicks on an email, banner ad, or Web landing page by the number of times the ad was viewed. For example, if you send an email to 10,000 people and 200 people click on it, your CTR is 2%.