Small Business Dictionary

Anchor Text

Anchor Text is the term for the hyperlinked words, usually 60 characters or less, that you click on when clicking a hyperlink. Anchor Text is weighted highly by search engines and determines how they find your pages to boost rankings. As an example, Visit Example is a link. The "Visit Example" message is the anchor text, while http://www.example.com makes up the Uniform Resource Locator (URL) or domain name.