Small Business Dictionary


Advertising persuades people to buy your product or service. For example, if you pay to run ads in the Yellow Pages, newspapers, magazines, or on radio or TV, it’s considered advertising. Pay per click campaigns or promotional mailers are also considered advertising. Other forms of advertising can include coupons, door hangers, Groupon>, Run Of Paper Advertising, Shelf Talkers, Tear-Off Coupons, and more.