Book Review: The Right-Brain Business Plan

Not all business plans are created equal.  In fact, many are just plain boring.  That’s why Jennifer Lee, a successful entrepreneur and right-brain thinker decided to explore the idea of creating a visual business plan for herself.  With scissors and glue stick in hand and a static Word document that she had created but hadn’t looked at in more than 18 months, she got busy cutting and pasting ideas about her business into a blank journal.

Once completed, Lee had a clearer understanding of her goals and achievements and was able to take her business plan idea further by creating an ebook and the Unfolding Your Life Vision portable vision board kit.  One year later, she expanded her business to include workshops and tele-classes as well as New World Library’s latest release, The Right-Brain Business Plan: A Creative, Visual Map for Success.

What is a Right Brain Business Plan?

According to Lee, “A right-brain business plan is a visual, creative, and fun road map for you and your business success.”  It avoids stuffy subheads like “Executive Summary” and “Company Overview” and opts instead to bring your business ideas to life “through images, art, and creative expression.”

There are no special tools required to create this type of business plan but it does help if you drag out a stack of magazines, a pair of scissors, some sort of adhesive, a journal or sheet of posterboard, and anything else that you think will help you create your vision of success.

What Makes This Type of Business Plan Effective?

Right-brain business plans give creative people permission to see their ideas take flight in a real and positive way.  Rather than leave their words to be interpreted, they include pictures and images of what they want their brand to look like, who their target demographic is, and how they want to do business.

According to Lee, his type of business plan trumps traditional business plans because it elaborates on written ideas. Lee inspires you to “show not tell.”  If an investor wanted to know more about your business or the products and services you have to offer, he could flip through your right-brain business plan and physically see your intention.  This is important when trying to solicit funds from banks and potential business partners as well.

Of course, this can’t all look like a teenager’s scrapbook. Banks, which are typically the hardest to impress, will be more likely to give you a loan when your visual business plan is well organized and your goals are backed up with careful research (and writing). An important feature of the right-brain business plan is that it allows you to clarify your financial picture — but you’ll still have to do your homework.

About Charissa Arsaoui

Charissa Arsaoui is a freelance writer and internet marketer. Between writing for a number of businesses and publications, she manages to find the time to pursue her other interests which include travel, photography, and crafting. You can read some of her work at
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