Pinterest’s New “Rich Pins” Expand Marketing Options for Businesses

Pinterest is making the pinning experience a little richer for individuals and businesses.

The popular social network recently launched Rich Pins, a new feature that provides more consumer information, such as movie ratings and reviews, to users as they peruse certain types of images, or “pins.” The idea is to get people to act on their desire to see a film, try a recipe, or purchase a product.

“Pinterest is now even more business- and brand-friendly with its rollout of Rich Pins for products, recipes, and movies, which provide more information than a regular pin,” explains Andreea Ayers, a marketing expert and author of the e-book Pinterest Advantage.

For example, Ayers says, product-related pins can now display information such as where to buy an item, making it easy for Pinterest users to go directly to the company’s website to make a purchase.

The initial rollout of Rich Pins is designed for big-box retailers like Target, Walmart, and Home Depot. But small businesses will also be able to make more information available with certain pins.

The Pinterest website advises companies to prep their websites with the necessary metatags and then apply to have them validated. Instructions for doing so are available online; small businesses may need the help of a web developer to put Rich Pins into place.

Pinterest can be a powerful marketing tool for building brand loyalty and customer interest. The social media site has seen phenomenal growth since it launched three years ago: It currently counts nearly 49 million users.

About Carla Turchetti

Carla Turchetti is a veteran print and broadcast journalist with a passion for small businesses and the stories behind them. Her work currently appears on Infusionsoft's Big Ideas Blog and in the News & Observer, the regional daily newspaper in Raleigh, NC.
This entry was posted in Marketing, Social Media and tagged , , . Bookmark the permalink.
0 comments

Trackbacks

  1. [...] brand. (This is an especially savvy marketing move if your customers pin or re-pin the card to a Pinterest [...]

  2. [...] is intrinsically image-based, much like Pinterest. This makes it the perfect avenue for small businesses in industries with a visual focus. But [...]

  3. [...] Pinterest is also about images but in a different, more organized way. Etsy does a great job on Pinterest: It posts interesting content in a fun way that also promotes its own website but not in an overly promotional or pushy manner. [...]