Marketing

How Small Businesses Can Get New Customers and Sell More

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In the Trenches: The Yelp Conundrum

In theory, Yelp should be a great tool for any small business. After all, a ton of people browse the site daily looking for quality goods and services. This should …

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holiday card

Creative Ways to Send Last-Minute Holiday Cards

Holiday cards can be a thoughtful way to remind your customers, vendors, partners, and distributors just how important they are to your small business. But sending traditional tidings requires planning …

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New Year’s Resolutions That Really Worked for Small Businesses

What are your plans for growing your business in the new year? When we posed this question in the past, you told us that you wanted to do things like …

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business networking

Networking: Boost Sales by Making the Right Connections

“Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization,” asserts Adam Small, founder of the Strategic Business Network, which provides entrepreneurs …

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assess your social fitness

Manage Social Media the Easy Way [INFOGRAPHIC]

When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an …

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social business

How to Make Your Business More Social

The deepest urge in human nature is the desire to be important, American philosopher John Dewey observed. His insight may help to explain why blogs and social networks have become so …

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Gift Cards

Maximize Holiday Sales With Gift Cards

Want to make sure you’re selling what customers want to buy this holiday season? The answer is simple: Offer gift cards. According to the National Retail Federation, 81 percent of …

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be honest

In the Trenches: Being Honest With Clients

This past week has been a difficult one for Cranky Concierge. Thanks to several different issues that occurred at once, we were completely overwhelmed. How did we cope? We simply …

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just do it

Lessons From the Greatest 20th-Century Ad Campaigns

In 1999, Advertising Age published a list of the top ad campaigns of the 20th century. Although these pitches may seem like ancient history, their underlying strategies can be used …

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customer for life

4 Tips for Creating a Customer for Life

Do you work to retain your current customers, or are you mostly focused on finding new ones? Savvy business owners try to build relationships with everyone who visits their store or website. …

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scoutmob

3 Niche Lifestyle Apps Can Help Market Your Business

Many small businesses have dabbled in online coupon deals — such as those offered by Groupon, LivingSocial, and Amazon Local — with varying degrees of success. Marketing your business via these …

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crazy sports fan

Engaging Sports Fans Is Great for Business

Fall isn’t just about leaves and pumpkins; it’s about sports. Baseball ends. Football, hockey, and basketball begin. And fantasy leagues distract hardcore fans in offices across the country. Why not get your …

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pinterest holidays

Using Pinterest Boards to Drive Holiday Sales

Pinterest provides a huge marketing platform for many brands: More than 70 million people use the site to gawk at “pinboards” featuring pictures of food, clothing, home decor, and other …

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The Best Way to Tweet Images

You probably know that tweeting images is key to engaging with your Twitter followers. In fact, tweets bearing an image have an engagement rate that’s two times higher than those …

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joanne black

Why You Should Step Away From Your Keyboard and Pick Up the Phone

A recent survey by Constant Contact shows that by far the two most popular small-business uses of mobile phones are social media and email marketing. Perhaps that’s because using digital tools …

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