Marketing

How Small Businesses Can Get New Customers and Sell More

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What You Can Learn From 4 Big Brands Using Vine

The debate lingers over whether Instagram Video or Vine is a better platform for brand marketing. But one thing is certain: Vine offers a unique and effective means to deliver quick …

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Your Marketing Campaign Went Viral — Now What?

Learning how to craft a viral marketing campaign is relatively easy. Yet few companies seem prepared to deal with the aftermath, and fewer still effectively turn their viral successes into …

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4 Ways to Build Your Customer Base

Three out of four U.S. small businesses expect better sales in 2014, according to the latest monthly survey of CEOs [PDF] released by The Wall Street Journal and Vistage. Is …

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Andy Charlie Nelson

How Two Brothers Revived a Long-Defunct Family Business

When Andy and Charlie Nelson opened a business together in Tennessee, they decided not to start from scratch. Instead, the brothers resurrected a family distillery that had been closed since …

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In the Trenches: Using My Business’s Blog Carefully

Since Cranky Concierge began in 2009, I have done very little paid advertising, mostly because I don’t think we need it. Instead, I’ve focused on using the self-built tools that I …

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Struggling With Social Media? Focus on Facebook

Let’s not kid ourselves: Social media is neither “easy” nor “free” for most small-business owners. Sure, these online networks can be powerful, cost-effective tools, but social success requires time and …

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Do You Need a New Social Media Strategy?

Teenagers, who spend more than $208 billion each year, are leaving Facebook in droves. This means that small-business owners who rely on the world’s most active social network to sell products …

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How to Improve Your Customer-Service Game in 2014

For all the time you spend developing and pricing your products or services, managing costs, and marketing your brand, how you treat customers can be the tipping point in driving …

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Is Tumblr Right for My Business?

Tumblr gets a bad rap. The micro-blogging platform tends to be thought of as the most unprofessional of social networks, so it often gets the side-eye glance from corporate types. Yet, …

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5 Apps to Enhance Your Business’s Facebook Fan Page

Your business’s Facebook fan page can do a lot more than you may realize. By adding a variety of free and paid apps, you can make your page more interactive …

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Give Your Business a Facebook Face Lift

There are more than one billion Facebook users around the world. Is your business set up to take advantage of this audience? Getting Facebook users to like your page is …

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Content Marketing: 3 Tips for Effectively Using “Listicles”

The “listicle,” a slang term for content presented as a series of bullet points, steps, tips, facts, quotes, or pictures, is nothing new. Newspapers and magazines have been publishing Top …

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In the Trenches: Reviewing 2013, Planning for 2014

The year 2013 is in the books and, as always, I’ve looked back to see how we did. Was it a good year? Indeed it was! But the results have set …

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Using Guest Writers to Beef Up Your Blog

Experts predict that content marketing isn’t just a trend; it’s here to stay. Small-business owners who ignore its existence are missing big opportunities to connect with customers and keep them …

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How Entrepreneurs Can Serve the Planet

Steve Strauss is a proponent of starting up businesses and uplifting people who live in poverty. The Portland, Ore.-based consultant merges his two passions in Planet Entrepreneur, a book he …

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