Marketing
How Small Businesses Can Get New Customers and Sell More
Can Mobile Advertising Help Drive Your Small Business’s Sales?
Once the province of well-funded behemoth brands, mobile advertising is no longer an exclusive club for elite companies. In fact, as mobile ads grow more accessible and affordable, they may be …
Marketing Your Business to College Students
If you’re trying to launch a business, getting college students on board can help you grow fast. They’re open to new things, they’re social media-savvy, and they have access to …
Making Saturation Mailing Work for You
Marketers of many stripes have long known that mailing promotional materials directly to a target demographic — either households or businesses — can be a very effective way to generate …
6 Tips for Successful Small-Business Cross-Selling
“Cross-selling” is a proven technique for increasing sales by offering customers a product or service related to what they’re already purchasing or planning to purchase. Small-business owners may fear overdoing …
3 Apps for Scheduling Social Media Posts
Social media marketing is largely an all-or-nothing endeavor. To make it work for your business, you have to post frequently and use various platforms. Facebook, Twitter, LinkedIn, Pinterest, and Google+ …
Use Freebies to Boost Your Sales
Who doesn’t like to get something for nothing? Freebie marketing — whereby a business gives away goods or services to promote its brand and boost sales of related products or …
How to Create Strong Email Marketing Messages
Remember when marketing was a high-dollar venture? You purchased advertising space in newspapers or, if you had a bigger budget, on TV or the radio. Times have changed. Now small-business …
Add Social Media to Your Customer Relationship Management Efforts
Do you use Twitter, Facebook, Pinterest, or other websites to stay in touch with your customers? If so, it’s more important than ever that you integrate social media capabilities into …
Can Face-to-Face Sales Give Your Business an Edge?
“Outside sales” positions aren’t what they used to be, what with phone calls, emails, and video chats and conferences giving reps the ability to keep in touch with clients without …
How to Market Your Business With Brand Ambassadors
Word of mouth and direct referrals can build your customer base, but even your most loyal supporters may not have enough marketing clout to help you gain the attention you …
How to Produce a Web Video That People Will Actually Watch
Posting video content online to promote your small business is fast becoming a marketing necessity. But if you don’t understand your customers’ needs and behaviors, your efforts may reap very …
In the Trenches: How Big Should We Grow?
The general consensus among business owners seems to be that growth is great. If you have more demand for what you offer, you should grow. That way, you can create …
How Well Do You Know Your Competitors?
You work like crazy to come up with a new product or service, rent a bricks-and-mortar store, design a spiffy website for marketing purposes, and hire talented go-getters to meet …
Reap the Promotional Benefits of Co-Marketing
Have you considered waging a co-marketing campaign to boost your small business? The concept is elementary-school simple: Team up with another merchant, one who doesn’t directly compete against you. Decide …
In the Trenches: Serving Different Types of Customers
When I first started my travel concierge business, people asked me who my typical target client was. At the time, I thought I knew who would flock to the service, …
