Marketing

How Small Businesses Can Get New Customers and Sell More

club chairs

Selling Antiques Online to a New Generation of Collectors

Douglas Scott thinks that analog treasures and digital media are a perfect match. Through his new venture, an online marketplace for antiques and fine arts called The HighBoy, he aims …

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Melonie Dodaro

Melonie Dodaro on Using LinkedIn as a Lead Generation Tool

As founder and CEO of the marketing firm Top Dog Social Media, Melonie Dodaro has her finger on the pulse of everything social. But LinkedIn is where she really shines. Her …

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your ad here

In the Trenches: Accepting Advertising

Nearly every small business must advertise to lure customers: It’s a fact of entrepreneurial life. But when should you accept advertising, such as banners on your website or coupons in …

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man yelling yelp

How Influential Are Online Reviews?

A quick search of your company’s name online might reveal several five-star reviews or a single one-star bashing. But what impact do consumer reviews really have on your business? By …

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linkedin button image

How to Use LinkedIn to Generate Leads

Forget six degrees of separation from Kevin Bacon. The odds of most small-business owners selling anything to the Golden Globe-winning actor are astronomical. However, in the context of professional networking …

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word of mouth

Building Buzz: How to Spark Word-of-Mouth Marketing

Word-of-mouth advertising is 10 times more effective than a traditional ad, asserts Jonah Berger, a marketing professor and author of Contagious: Why Things Catch On. But, contrary to popular belief, …

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linkedin button image

LinkedIn’s New Small-Business Site: What You Need to Know

LinkedIn recently launched a microsite for small-business owners. The idea behind it is to “give [entrepreneurs like] you the tools, tips, and guidance you need to make the most out …

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new facebook page design

Coming Soon: New Design for Facebook Pages

If you haven’t received a notification already, you will: Facebook announced in a recent blog post that big changes are afoot for the layout of business pages. The move has …

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launch

What to Do Before Launching a New Product

Sooner or later, your small business will probably have to release a new product in order to grow. But unless you take a few key steps beforehand, your effort may …

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4 Hints That Your Target Market Is Moving (And How to Follow It)

You identified your target audience when you drafted your business plan, but perhaps since then the market has shifted in ways you didn’t anticipate. In fact, the customers you originally …

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Girl with smartphone walking on city

6 Mobile Marketing Tips for Your Small Business

Nine out of 10 adults in the U.S. has a cell phone — and more than half of those devices are smartphones. The question isn’t whether you should adopt a …

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Color wheel

Want to Earn More Green? Use the Psychology of Color

Want to really influence people with your marketing efforts, give some serious thought to the colors you use in everything from advertisements to in-store promotions. Why? Consumers cite color as …

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mari smith

Mari Smith on Building Facebook Engagement for Small Businesses

Mari Smith, a Canadian-born Scot who currently lives in San Diego, is widely respected as a social media leader, particularly when it comes to Facebook. She’s the author of The …

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petflow

Barking Up the Right Tree: How PetFlow Went From Zero to $50 Million in 3 Years

Fifty million dollars worth of pet food is a lot of kibble to deliver. But that’s what PetFlow, a New York City-based startup, expects to do this year. Founded by …

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communication

Cater to How Customers Communicate for Greater Marketing Success

Your customers obviously share an affinity for your business and its goods or services, but they differ in how they communicate. Their methods these days include texting, email, phone, and …

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