Marketing

How Small Businesses Can Get New Customers and Sell More

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How to Add Visual Content Into Your Marketing Campaigns

The old saying, “a picture is worth a thousand words” has come full circle. With the shift from text to photographs in social media — consumers now upload some 2.5 …

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summer

7 Savvy Summer Marketing Ideas

Along with warmer temperatures, summertime always brings opportunities for small businesses to get creative with their marketing efforts. Even if your company doesn’t sell gear that’s specific to the season, …

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How to Leverage LinkedIn for Your Business

LinkedIn has a reputation for being the social network where professionals strategize their next career moves. But the site is also a fantastic tool for establishing and growing a business. …

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casting a larger shadow

How to Make Your Small Business Look Bigger

Perception is reality, as the old expression goes. People trust big brands because they perceive them to be more successful and to offer greater value than smaller ones. But even …

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social media

What Are Customers Saying About You on Social Media?

Someone, somewhere is talking about your business behind your back. Fortunately, you can sit in on many of the conversations — at least the ones occurring on social media sites. …

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media training

Is It Time to Call a Media Trainer?

In this era of podcasts, webinars, video blogs, 24/7 news, and YouTube, sooner or later small-business owners will find themselves speaking into a microphone. Is it time to consider media …

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Susan Baroncini-Moe

Author Susan Baroncini-Moe on Adopting Your Own Business Style

“My job is to look at what’s not working and make it better,” explains Susan Baroncini-Moe, the business and marketing strategist behind the firm Business in Blue Jeans in Indianapolis. …

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JCPenney

Pricing Lessons Learned From J.C. Penney’s

The Ron Johnson era at J.C. Penney’s has ended, leaving behind an important lesson for retailers of all sizes: Customers love a sale. Johnson took over as CEO of Penney’s …

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How to Leverage Twitter for Business

Can Twitter boost your business? The social media site credits itself with myriad success stories, such as driving sales for HubSpot and increasing store visits for Brooklyn-based retailer Alter, through …

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3 Affordable Market Research Strategies for Small Businesses

There’s no limit to how much you could spend to study your small business’s market. But with a little ingenuity and savvy, you can learn what you need to know …

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buyer persona

Building ‘Buyer Personas’ Can Improve Your Marketing Strategies

If you’re involved in business-to-business marketing, you’re probably familiar with the term “buyer persona.” Not sure what that is? Then read on, because most small businesses, of any variety, can …

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market research

SBA SizeUp Kick-Starts Market Research

The Small Business Administration has taken a big step toward leveling the playing field on which small businesses compete with large ones. It’s now providing a new online information service …

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three pillars

3 Pillars of Effective Marketing

Marketing can be a complex endeavor, but it’s essential to small-business success. You can cut to the bone with a meat-ax if you focus on just three pillars of effective …

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In the Trenches: Looking for New Opportunities

Right after we make a big change, my brain shifts from execution to innovation mode. Things were pretty hectic last week as we worked to pull everything together for the …

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lori cheek

Online Dating Site Uses Offline Tricks to Stand Out

Lori Cheek, an architect by trade, aims to turn online dating upside down. Her bootstrapped venture Cheek’d sells decks of “calling cards” to its members, designed to be used as …

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