Marketing

How Small Businesses Can Get New Customers and Sell More

introvert

Marketing Tips for Introverted Entrepreneurs

If the thought of marketing your small business makes you want to crawl under the nearest rock, you’re not alone. Traditional strategies like cold calling and networking can cause shy …

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etsy logo

The Basics of Setting Up an Etsy Shop

Etsy.com is a retail website set up for artisans to showcase and sell their handmade crafts and art. The site handles all of the ordering, notifications, and payment processing, making …

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juiced

Juice Truck Presses Forward by Opening a Storefront

After tooling around the Milwaukee area for a year in a trailer known as the Juiced! Mobile Juice Bar, pressing juices-to-order at events, Jason Lannoch is expanding his operation with …

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email

Boost Your Email Open Rate With Strong Subject Lines

If you rely on email to market your business (and, honestly, who doesn’t these days?), here’s what you’re up against: The average email user receives more than 70 messages per day, according …

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vine app logo

How to Market Your Business With Vine Videos

As social media transforms how businesses and customers interact, video is playing an increasingly important role in their conversations and, as a result, setting new consumer expectations of commercial brands. …

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Tpumps

6 Tips for Creating a Customer Loyalty Program

Big companies like Marriott and Toys R Us for years have spent millions of dollars on customer loyalty programs, offering frequent buyers points with each purchase that can be cashed …

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ads

How to Balance Creative With Practical Advertising

The best way to get results from advertising, experts say, is to balance out-of-the-box creativity with practical media buys. Yet many small-business owners rely heavily on one strategy or the other. …

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The New Rules of Marketing & PR

5 Must-Read Marketing Books for Small Businesses

Marketing communication has undergone a paradigm shift. It’s no longer enough to talk at your customers; you need to be actively building relationships with them. Tools such as search engines, …

17 Comments
linkedin button image

How to Make an Impact With Your LinkedIn Company Page

Need another reason to use LinkedIn company pages to promote your business? Here you go: A recent LinkedIn study found that half of its members are more likely to purchase …

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Jeff Korhan

Jeff Korhan on Humanizing Your Business Through Social Media

Jeff Korhan (pictured) is on his third career — as a marketing speaker, trainer, and coach — after working for a petroleum company, then launching a small business (a landscape-services …

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penny pincher

Marketing Tips for Penny Pinchers

You’ve set up your Facebook business page. You’ve claimed your spot on Foursquare. You’ve painstakingly pinned images that reflect your brand to Pinterest. Those are all inexpensive marketing techniques that …

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juggling priorities

In the Trenches: Setting Priorities

In my previous posts, I’ve talked about a lot of issues at Cranky Concierge that need to be resolved. Three that immediately come to mind are finding a new phone …

2 Comments
Content

Why Your Small Business Needs a Content Strategy

You’ve no doubt heard the internet adage “content is king,” but have you really taken it to heart? If your online marketing efforts are limited to a static website and …

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programming code

Should You Jump on the Responsive Design Bandwagon?

You’ve heard the buzz about “responsive web design.” But you’re not sure exactly what it is — or why you should pay attention. Here’s a bit of background, so that …

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bounce back

How to Bounce Back After Losing a Key Client

Having a major client — one that accounts for most of your income — poses a serious risk to small-business owners. What happens when your big customer says “adios”? 39 …

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