Marketing

How Small Businesses Can Get New Customers and Sell More

overcome challenge

4 Big Online Marketing Challenges (and How to Overcome Them)

Wondering why your company’s online marketing efforts aren’t producing the sales results you expected? “As small-business owners, we tend to associate ourselves with other business owners, and [we] hear a …

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wanelo logo

What You Need to Know About Wanelo

It’s time to review your social media strategy checklist again, because you may want to add up-and-comer Wanelo to it. Even if you’ve never heard of this social network, there’s …

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thumbs up

Get Better Testimonials by Asking These 6 Questions

Nothing is more powerful in persuading prospects to become customers than testimonials from existing clients. These personal recommendations tend to carry great weight because they are authentic and demonstrate that …

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Money in a wallet

How to Get Your Customers to Spend More

It’s challenging enough to bring in new customers, harder still to keep them, and downright difficult to get them to spend more. But that isn’t to say that it can’t …

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o2 fitness

How O2 Fitness Started Its Customer Loyalty Program

Can exercise be fun and games? O2 Fitness thinks so. The North Carolina-based health club chain in January introduced a loyalty program that encourages members to visit the gym regularly to score points …

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thumbs up

Take More Control of Your Online Reviews

Online ratings and reviews can be a complicated puzzle for small-business owners to solve. Yet a favorable online reputation is a crucial source of leads and sales for many retail …

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target

How to Identify Your Target Audience

Attracting customers is critical to the success of your small business. To achieve this goal, you can either throw together a makeshift marketing plan and hope for the best — …

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target pin

Pinterest’s New “Rich Pins” Expand Marketing Options for Businesses

Pinterest is making the pinning experience a little richer for individuals and businesses. The popular social network recently launched Rich Pins, a new feature that provides more consumer information, such …

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contest

How to Use Contests to Your Advantage in Social Media Marketing

Customer engagement should be a top priority for small-business owners looking to develop a successful social media marketing strategy. One of the most effective — and lucrative — ways to …

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business writing

10 Sins of Business Writing

Perhaps you’ve seen one of the many tests circulating on social media that “prove” errors don’t affect our ability to comprehend written communiqués. But is the popularity of tweeting, texting, …

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howard schultz

Starbucks CEO Howard Schultz’s Fresh-Brewed Tips for Business Owners

At the National Restaurant Association trade show in May, Starbucks CEO Howard Schultz discussed how the coffee conglomerate strengthened its brand and solidified its customer base after the company opened …

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prices going up

How to Ask for Higher Prices — and Get Them

Small-business owners often have difficulty deciding what to charge for their products and services, and too often they charge too little. They also fear that raising their prices will drive …

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false advertising

Advertising and Promotions Law Essentials for Small-Business Owners

You know that lying about your products and services can land you in hot water, but there’s a lot more to “truth in advertising” than just being honest. What are …

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Paperwork

Improving Your Written Bids and Proposals

Looking for lucrative new business opportunities, such as landing a large private or public contract, which might require a written bid? Beyond asking a reasonable price for your goods or …

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instagram logo

How Instagram’s New ‘Photos of You’ Increases Customer Engagement

Visual marketing is on the rise, and Instagram is leading the way, dominating the photo-sharing space. Just a year after being acquired by Facebook, Instagram has experienced a 500 percent …

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