Marketing

How Small Businesses Can Get New Customers and Sell More

holly green

Holly Green on Her Unique Business Niche

Seasoned esthetician Holly Green, owner of Norabloom Botanicals & Beauty Lounge in Ithaca, N.Y., wanted people to see facials as more than merely cosmetic. So she pursued a certification in oncology …

9 Comments
go viral

9 Steps to Making Your Online Content Go Viral

Content marketing is fast becoming the most effective way to promote your brand and build consumer confidence in your business. However, compiling loads of content on your company’s website is …

102 Comments
party time

Make Your Next Business Event a Success

Hosting a party, a conference, or another type of event can be a great way to promote your company, sell products or services, and forge new business relationships. But you’ll …

7 Comments
customer loyalty

4 Tips for Creating a Customer for Life

Do you work to retain your current customers, or are you mostly focused on finding new ones? Savvy business owners try to build relationships with everyone who visits their store …

4 Comments
apple bite

Are You a Social Media Sinner?

A recent Intuit infographic shows that more than 9 million U.S. small businesses maintain some sort of social media presence. Yet, despite its popularity, social media “remains one of the …

3 Comments
Erin J. Morgart

Beware of Fake Social Media Profiles

The topic of identity theft makes headlines every year during tax season, which is understandable, considering the potential financial impact of fake claims. But there’s growing type of fraud that …

1 Comment
dusty old computer

How to Revive Your Inactive Social Media Accounts

Is your most recent tweet the relic of a sale you held a year ago? Does the top post on your Facebook business page show a seasonal outdoor photo from …

1 Comment
shop-socially

How to Make Your E-Commerce Website Social

Back in 2005, former caterers Ron Berrett and his wife, Maggie, started Royal Palm Event Supply to sell hard-to-find event supplies and table linens. Their profits turned out to be …

30 Comments
Business Professionals

4 Types of Digital Influencers and How to Connect With Them

Let’s face it: The internet has changed the way that U.S. consumers find and share information. Now anyone can publicly broadcast insight and advice, so self-proclaimed “experts” are blogging, using …

7 Comments
market segmentation

What Is Market Segmentation and How Can It Increase Sales?

Who are you targeting with your advertising campaigns? If you’re producing general promotions and placing them in front of a general population, known as mass marketing, the ROI generated from …

5 Comments
crisis

In the Trenches: Crisis Mode

By now, you’ve undoubtedly heard about the Asiana Airlines crash landing at San Francisco International Airport (SFO) on July 6. Although the news didn’t affect many small businesses, it had …

2 Comments
stupid

Are You Running a Stupid Business?

Author and entrepreneur Bruce Kasanoff has a message for the modern employee: Your career will go nowhere if you work for a stupid company. Kasanoff’s recent article for LinkedIn Today, …

3 Comments
web content

Focus on Content Marketing Instead of SEO

A steady transformation is taking place in online marketing. The strategies for getting your website seen by existing and prospective customers are changing. Instead of focusing exclusively on SEO, or …

24 Comments
google results

How to Tell If Google Sees Your Content as ‘High-Quality’

Ever wonder why some websites rank higher in Google’s search results for key terms than yours does? Google has an algorithm that tells it how to decide whether the content …

8 Comments
white paper

Gain Credibility and Customers With Free Reports and White Papers

With direct-mail campaigns often financially out of reach, many small businesses have turned to email marketing instead. Yet standing out in your customers’ crowded in-boxes can prove difficult. Enter content …

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