Marketing

How Small Businesses Can Get New Customers and Sell More

free stuff

How to Use Freebies to Get Customers

Giving away free stuff, whether it’s goods or services, can be a powerful marketing tool for any small business. But, like any other strategy, it should not be executed without …

6 Comments
email

7 Ways to Get Better Results From the Emails You Send

It’s hard to imagine a communications strategy that doesn’t include email these days. Beyond internal uses, 41 percent of small businesses nationwide now use email to market to their customers, …

1 Comment
gmail logo

Are You Still Reaching Your Gmail Customers?

Gmail recently reorganized not only your inbox, but also those of your customers. Everyone’s incoming emails are now sorted into as many as five different tabs, with Gmail making the …

3 Comments
online video

Grab More Online Business With Landing Page Videos

When done right, videos are an attractive, effective online marketing tool. But do you know how to use them to attract more customers? Experience shows that adding one or more videos …

6 Comments
linkedin button image

Use LinkedIn to Boost Your Small-Business Profile

More than 3 million businesses have set up company pages on LinkedIn, where they can connect with some 225 million professionals in major industries across the globe, says Aviad Pinkovezky, …

4 Comments
waste time

Are You Wasting Time on Social Media?

Small businesses spend an average of 5.5 hours per week managing their social media presence, and 85 percent of small-business owners say they’re the ones primarily responsible for their companies’ …

11 Comments
google search image

Latest SEO Tips for Higher Google Rankings

If your company website isn’t ranked highly by internet search engines, particularly Google, your customers and prospects may have difficulty finding you. Complicating matters, Google keeps changing the rules by which it …

92 Comments
angry customer

In the Trenches: Choosing Our Tone With Unhappy Customers

It’s tough — if not impossible — to please every single person every single time, so it’s pretty much inevitable that all small-business owners will have to deal with unhappy …

11 Comments
twitter logo

10 Twitter Small-Business Etiquette Rules

According to Entrepreneur, the number of Twitter users has doubled in the last three years. 18 percent of adult internet users use Twitter, while 30 percent of people aged 18 …

2 Comments
Family of shoppers

How to Get Repeat Business From Your Clients

If your small business depends on client projects, its long-term success will likely require you to build strong, ongoing relationships that encourage people to continue giving you new assignments. Here …

2 Comments
instagram logo

Use Instagram to Grow Your Business

Instagram, like other social networks, can be an excellent tool for promoting your small business. The photo- and video-sharing platform, coupled with its varied supporting apps, provides a free means of …

6 Comments
happy customer

How to Make a Great First Impression on Customers

People who feel welcome at your place of business are far more likely to return than those who don’t. Beyond that, both satisfied and dissatisfied customers are bound to share …

5 Comments
pr crisis

Keep Your Small PR Problem From Becoming a Big Crisis

Rare is the company that doesn’t encounter an occasional PR problem. Perhaps a customer feels insulted, or an employee sends a revealing email to the wrong person, or a rival …

3 Comments
web ads

What Is Ad Retargeting?

Have you ever felt like an advertiser was stalking you online? You clicked on a website, and for weeks afterward you were served display ads from that company encouraging you …

5 Comments
small business big game

Want Your Own Ad at Football’s Biggest Game? Intuit Launches a Game-Changing Experience for Small Business Owners

It’s the pinnacle of advertising, the kind of TV spot that small business owners dream of: a commercial during football’s biggest game. That dream is becoming a reality, thanks to …

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