Marketing

How Small Businesses Can Get New Customers and Sell More

shopping bags

Advertising, Referrals, and Reviews: How Shoppers Decide Where to Spend

Whether you’re selling products in stores or online, how do you influence potential customers to buy your goods? If you aren’t sure how to answer that question, you may be …

21 Comments
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Twitter Survey Shows How Business Tweets Produce Tangible Results

As a small-business owner, you’re sold on using social media to engage with customers and to build brand awareness. But you aren’t sure how much potential your Twitter presence really …

4 Comments
Colorful autumn

6 Marketing Ideas for Fall

Summer is officially over, and you aren’t quite ready to set up your Christmas display. How can you keep your marketing momentum going for the next few weeks? “There are …

5 Comments
Girl with shopping cart

Keep Shoppers Happy by Catering to Their Kids

Children may not have much disposable income, but small-business owners shouldn’t underestimate the power of accommodating the 13-and-under set. Families are increasingly letting kids make buying decisions, so how you …

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media interview

Tips for Being Interviewed by the Media

Congratulations! Your PR efforts have paid off and you’ve landed an interview with a reporter. It’s important to realize that, unlike at your small business, where you call the shots, …

7 Comments
Security Camera

Can Store Security Cameras Also Improve Sales?

Security cameras are a necessary investment for many small businesses, in order to protect property and prevent merchandise theft and other crimes. Since you already own these devices, wouldn’t it …

39 Comments
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3 Effective But Overlooked Offline Marketing Strategies

If you want your business to succeed in the 21st century, you need an online marketing strategy. Without one, you’ll lose market share by ignoring what is arguably the most …

6 Comments
Social media

What’s the Best Content to Post on Social Media Sites?

“The single most important factor for making social media campaigns successful is content,” says Santanu Bhattacharya, CEO and founder of Salorix, a provider of online data and advice for effectively using it …

7 Comments
my own pr

6 Tips for Handling Your Own PR

All of those stories you read online or see on TV — the ones quoting or interviewing small-business owners like you — don’t happen by accident. Someone at those companies …

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busy trade show

How to Get Prospects to Stampede to Your Trade Show Booth

If your small business exhibits at trade shows or conferences, you know both the importance — and the difficulty — of generating substantial traffic from attendees. To bring more people …

6 Comments
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How Being Likable Can Improve Your Business

You can boost employee performance, improve the outcome of your networking, build your customer base, and make more money when people like you. So, be honest with yourself: Are you …

6 Comments
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5 Productivity Apps for Small-Business Owners

Small-business owners are always seeking ways to boost productivity. When you’re wearing multiple hats, juggling dozens of clients, managing a team, and more, there just aren’t enough hours in the …

3 Comments
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6 Best Uses of Twitter to Boost Your Business

So you’ve turned to Twitter to boost your business, but you aren’t sure how best to take advantage of the social media site. We’re here to help. Here are six ways …

7 Comments
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Expert Tips for Using Google Analytics

Do you know which pages of your website are the most popular? Where your visitors come from? How they find you? If you don’t, you’re missing valuable data that could …

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