Marketing

How Small Businesses Can Get New Customers and Sell More

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How Being Likable Can Improve Your Business

You can boost employee performance, improve the outcome of your networking, build your customer base, and make more money when people like you. So, be honest with yourself: Are you …

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5 Productivity Apps for Small-Business Owners

Small-business owners are always seeking ways to boost productivity. When you’re wearing multiple hats, juggling dozens of clients, managing a team, and more, there just aren’t enough hours in the …

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6 Best Uses of Twitter to Boost Your Business

So you’ve turned to Twitter to boost your business, but you aren’t sure how best to take advantage of the social media site. We’re here to help. Here are six ways …

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Expert Tips for Using Google Analytics

Do you know which pages of your website are the most popular? Where your visitors come from? How they find you? If you don’t, you’re missing valuable data that could …

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How to Use Freebies to Get Customers

Giving away free stuff, whether it’s goods or services, can be a powerful marketing tool for any small business. But, like any other strategy, it should not be executed without …

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7 Ways to Get Better Results From the Emails You Send

It’s hard to imagine a communications strategy that doesn’t include email these days. Beyond internal uses, 41 percent of small businesses nationwide now use email to market to their customers, …

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Are You Still Reaching Your Gmail Customers?

Gmail recently reorganized not only your inbox, but also those of your customers. Everyone’s incoming emails are now sorted into as many as five different tabs, with Gmail making the …

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Grab More Online Business With Landing Page Videos

When done right, videos are an attractive, effective online marketing tool. But do you know how to use them to attract more customers? Experience shows that adding one or more videos …

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Use LinkedIn to Boost Your Small-Business Profile

More than 3 million businesses have set up company pages on LinkedIn, where they can connect with some 225 million professionals in major industries across the globe, says Aviad Pinkovezky, …

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Are You Wasting Time on Social Media?

Small businesses spend an average of 5.5 hours per week managing their social media presence, and 85 percent of small-business owners say they’re the ones primarily responsible for their companies’ …

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Latest SEO Tips for Higher Google Rankings

If your company website isn’t ranked highly by internet search engines, particularly Google, your customers and prospects may have difficulty finding you. Complicating matters, Google keeps changing the rules by which it …

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In the Trenches: Choosing Our Tone With Unhappy Customers

It’s tough — if not impossible — to please every single person every single time, so it’s pretty much inevitable that all small-business owners will have to deal with unhappy …

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10 Twitter Small-Business Etiquette Rules

According to Entrepreneur, the number of Twitter users has doubled in the last three years. 18 percent of adult internet users use Twitter, while 30 percent of people aged 18 …

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How to Get Repeat Business From Your Clients

If your small business depends on client projects, its long-term success will likely require you to build strong, ongoing relationships that encourage people to continue giving you new assignments. Here …

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Use Instagram to Grow Your Business

Instagram, like other social networks, can be an excellent tool for promoting your small business. The photo- and video-sharing platform, coupled with its varied supporting apps, provides a free means of …

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