Marketing

How Small Businesses Can Get New Customers and Sell More

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Use Sports Tie-Ins to Build Small Business Sales

You don’t have to be a sports fanatic to support a local team — or use related tie-ins to attract customers to your business. Whether it’s football, baseball, basketball, hockey, soccer, or …

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4 Common Email Marketing Mistakes to Avoid

Small businesses spend 15 percent of their marketing budgets on email marketing, and 56 percent expect to increase their spending on the tactic this year, according to a survey by …

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5 Tips for Improving Your Store’s Curb Appeal

“Curb appeal” doesn’t just help sell houses. If you run a bricks-and-mortar store, how your establishment looks from the street can make the difference between whether people enter your shop …

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How My Pet Chicken Reaches Its Flock

When Derek Sasaki and Traci Torres (pictured) started keeping a flock of chickens in their backyard nearly a decade ago, they never imagined that they’d end up running a popular …

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leadership

How to Become an Industry Expert

Small-business owners can benefit greatly by becoming thought leaders in their fields. That’s because, among other things, being trusted for one’s expertise tends to boost sales. “If you are an …

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5 Problems to Avoid When Offering Free Wi-Fi

If you run a business where customers are likely to linger, offering free Wi-Fi access can help you build loyalty and boost sales. But you can’t just set up a wireless network …

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How to Become the Next Business Thought Leader

Being the go-to expert in your field for the news media, industry events, and other speaking engagements is priceless for a small-business owner. It garners the kind of publicity that …

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Should You Be Using Google Hangouts for Business?

You’ve used Google Hangouts to gloat about your NFL fantasy football draft picks. But did you know that these free video chats pack some serious small-business potential? Whether you run …

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Pay-What-You-Want Pricing: Sustainable Model or Useless Gimmick?

Have you ever considered letting your customers decide how much they’ll pay for your products or services? A few U.S. businesses have experimented with pay-what-you-want pricing strategies and achieved mixed …

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Calendar

Some Days Are Better Than Others for Social Media Marketing

As a social-media-savvy small-business owner, you know that using Facebook is an effective way to connect with customers and prospects. But are you aware that Facebook users are more likely …

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business dinner

7 Tips for Taking a Client to Dinner

Taking a client out to dinner can be a smart business move. The shared experience can create a bond between you and lay the foundation for a long-term relationship. Meals …

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What BuzzFeed Can Teach You About Writing a Viral-Worthy Headline

The fact that you’re reading this post immediately suggests two things: First, you clicked on a link because its headline enticed you. Second, you recognize the website BuzzFeed as a …

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Why Social Media Isn’t Paying Off for Your Business

Ever wonder why you even bother with social media? Does it seem as if your tweets, likes, status updates, and other online missives aren’t yielding any return? Don’t blame Twitter …

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4 Tools for Monitoring Your Brand’s Online Presence

As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites, and social media networks. But is everything they’re saying …

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6 Questions to Ask Before Opening a Second Location

It’s natural to think “grow, grow, grow” when it comes to your business. And a major growth moment for many small enterprises is opening a second location. This is a …

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