Marketing

How Small Businesses Can Get New Customers and Sell More

marketing

4 Simple Marketing Tactics You’re Not Using (But Should Be)

Despite your size, industry, or number of years in business, your company’s viability rests upon your ability to keep your brand top of mind with existing customers while drawing in …

17 Comments
online stats

4 Ways to Track a Marketing Campaign

You’re ready to blast out a series of promotions to boost business. Before taking action, consider setting up a system to monitor your efforts. By doing so, you’ll be able …

6 Comments
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Reaching Customers Through Text Messaging

There’s something about a text message that commands our immediate attention. From the moment the phone buzzes or vibrates, we want to know who is texting us and what they …

5 Comments
fence

Geofencing: Targeted Mobile Strategies for Small Business

In marketing terms, geofencing is a method for targeting mobile users with advertisements. The GPS-based technology creates a virtual perimeter, or fence, around a specific business location and identifies users who …

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marketing man

Where Should Your Small Business Spend Its Marketing Dollars?

You’re ready to spend money to grow your business, but you aren’t sure where your marketing dollars will have the greatest impact. Intuit asked a few experts what small-business owners …

8 Comments
belt-tightening

How to Apply Lean Startup Principles to Marketing

Startups must maximize every dollar, especially when additional investor funding is contingent on early success. Here’s how to apply the Lean Startup principles to your marketing efforts. 1. Experiment, measure, repeat. The Lean …

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grammar

Avoid These Common Grammatical Mistakes in Your Business Writing

Are you afraid to put anything in writing because you fear being cited by the grammar police? Proper English usage is essential when you’re marketing your company or your brand, …

6 Comments
youtube

Inexpensive Ways to Leverage YouTube for Your Business

Have you been neglecting YouTube as a marketing vehicle? You shouldn’t. Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion …

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blogger

How to Get More Customers From Your Blog

Blogging is a cheap, easy way to get — and keep — your brand name in front of prospects and customers. When done well, a company blog helps build credibility, …

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google_helpouts

How Google Helpouts Can Help Your Small Business

Google plans to launch yet another new service that may provide some exciting opportunities to small-business owners. Google Helpouts is a Google Hangout-like service that lets you charge a fee …

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How to Gamify Your Marketing Efforts

Marketers are increasingly recognizing the power of “gamification” to drive consumer behavior in ways that improve business results. Gamification refers to the use of game elements — such as scoring points, accumulating …

2 Comments
twitter

10 Rules for Crafting the Perfect Tweet

Social media experts say small businesses should have a presence on Twitter. But in order to reap the benefits of tweeting, you have to make your missives stand out. Here …

16 Comments
angry customer

In the Trenches: Taking the Blame

Being an intermediary between two parties can create some very strange and uncomfortable situations for us. When things go wrong, people tend to look for someone to blame. I used …

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business challenge concept

Growth Hacks: 4 Tips for Successful Startup Marketing

Few business disciplines are as important as marketing, particularly for startups. Put simply, you’ll need to market your products and/or services better than your competition does in order to get …

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