Online Marketing Toolkit for Small Businesses

by Eric Moyer on May 20, 2010
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We’ve helped hundreds of thousands of small businesses get online through Intuit Website Services. In doing so, we often hear from small-business owners that they could use some help understanding how to approach online marketing. Getting a website is step one. Then what? How do you best use the web to attract customers? What’s worth spending time and money on, and what’s not?

In response, we’re rolling out this Online Marketing Toolkit to share best practices and real-life success stories from small enterprises like yours. We think these posts will be especially useful for business owners who are new to online marketing. If you’re looking for more in-depth information or specific solutions, we offer those, too. Our goal is to help you get the most out of your online marketing efforts while minimizing the amount of time, energy, and money you invest.

Why bother with online marketing?

To compete successfully for people’s business, you need to be where they are, and, increasingly, customers are searching for businesses online. Because online marketing is digital, it offers you more ways to customize, manage, track, and adjust your marketing efforts. This is not a “one size fits all” situation, so each topic in this toolkit includes important issues to consider before you get started, as well as some practical suggestions on first steps.

The Online Marketing Toolkit covers five aspects of online marketing:

We would love to hear from you. In the Comments section below, please share how you’re achieving success in marketing your business online; which other sources of advice you recommend (such as this video series from Google and the Small Business Administration); and what, if any, questions you have about online marketing.

About Eric Moyer

Eric runs the Online Marketing Services group in Intuit's Grow Your Business division, is an experienced entrepreneur (he cofounded the online review & reputation management service BooRah.com) and is an avid follower of new social media marketing tools. He takes a special interest in tools & techniques geared toward making small businesses successful.
This entry was posted in Marketing, Online Marketing Toolkit and tagged . Bookmark the permalink.

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DrioStudio
DrioStudio 5 pts

Very very important!  Too often we hear our clients say they just want to have a website and they are not worried about whether or not it's optimized to be found!

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marketing online

What?s Going down i am new to this, I stumbled upon this I've found It absolutely useful and it has helped me out loads. I'm hoping to contribute & help different users like its aided me. Good job.

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Marketing Strategies

Step one, "Building a Website", is of little or no use unless website owners recognize the value and importance of step two: "Search Engine Optimization". It's also vital for online entrepreneurs to realize that website content must be original in order for it to rank high (or at all ) on Google. In addition to good on-site SEO and getting incoming links from other quality sites, original content is one of the cornerstones of successful, high-ranking sites.Small Business Marketing Tools

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James Debono

You have highlighted 5 key components to any online marketing strategy. Build a presence that can be found, help people find it, build a relationship with them through email and social media.

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Hillel Scheinfeld

Eric,Great post. There is also some very effective and affordable technology Small businesses can use in the marketing space specifically relating to using video. Until now a company that wanted to use video as part of their online marketing strategy would post to Youtube or Vimeo and embed one of their players on the businesses site. Problem is any click on the video sends you back to the video hosting company and away from the businesses website.Recently a company called viewbix changed that experience. Viewbix’s innovative technology enhances video by inserting interactive apps in the viewing area. Companies are looking for ways to maximize their reach and provide the most relevant information within one screen and location. Viewbix empowers companies to leverage their videos by inserting interactive apps and sharing that experience across the web, mobile and social networks. Check it out! Your readers will love it!Here is an example:http://www.viewbix.com/v/Helen-Ga-Cabin-Rentals/077c2b2fcc3e46cda995af8e6b20124dHillel

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Immortal Design

Excellent toolkit! A good introduction to online marketing.

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Cairns internet marketing consultant

Sounds like a solid toolkit with all the right ingredients for success. Nice one!

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Trackbacks

  1. Building a Website for Your Business | Intuit Small Business Blog says:
    December 27, 2010 at 2:44 pm

    [...] our introduction to this online marketing toolkit, we talked about how more customers are going online to search for [...]