If your company website isn’t ranked highly by internet search engines, particularly Google, your customers and prospects may have difficulty finding you. Complicating matters, Google keeps changing the rules by which it ranks websites.
Here are the latest tips for getting your site to appear closer to the top of the list in Google search results:
Tweak Your Page Titles
The title and description of your website’s home page, as set off in the page’s HTML code, are vital to good search results rankings. The same goes for the titles of all other pages and posts. This is because Google grabs each page’s title, plus the page’s metatag descriptive information, and displays it as the headline and two-line blurb about the page in its search results.
Obviously, this information presents your main chance not only to tell human visitors what to expect, but also to tell Google how to categorize and index the content you publish online. You want to make sure that your web pages’ titles and descriptive text are compelling, attractive, and chock full of the most relevant and informative keywords you can find.
To maximize the power of your descriptive information, regularly monitor how highly your website’s pages — particularly the home page — rank in Google for certain keywords and phrases. Tweak your title and description once a week or so, until your pages get the highest possible rankings.
Frequently Post Extensive New Info
Google calculates each webpage’s relevancy to particular searches. One of the most important factors these days is credibility. Google is essentially attempting to emulate the way most people think.
You can establish greater levels of credibility on your web pages by including high-quality content: longer articles, greater detail, interesting videos, and a large number of informative pages. While many people bemoan the “short attention span” of most web users, posting more content frequently nets higher rankings in Google’s search results.
In addition, extra content will give you opportunities to show off your in-depth understanding of relevant topics and to establish yourself as a thought leader in your segment or niche.
Answer Commonly Asked Questions
Your business may rank highly on Google when it provides answers to questions people ask search engines. For example, if someone queries, “What’s the best hardware store in Springfield?” your page is more likely to rank highly if its content includes “the best hardware store in Springfield.”
Identify questions that closely relate to your business and include the answers on your website. But don’t stop there. Add a variety of descriptions, such as “largest selection of (item X),” “most complete source for (service X),” “most knowledgeable expert in (topic X),” or “best place to get (commodity X).”
Go “Long Tail” in Keywords
Google also recognizes that users often search very specific terms, such as “blue H&M wool pants.” These detailed terms are called “long-tail keywords” and help Google users greatly narrow their search results, quickly and easily.
Help your pages rank higher in Google search results by using a wide variety of long-tail keywords. The more specifically you describe your business and offerings, the more likely you are to attract a web surfer who wants to do business with you.