Latest SEO Tips for Higher Google Rankings

If your company website isn’t ranked highly by internet search engines, particularly Google, your customers and prospects may have difficulty finding you. Complicating matters, Google keeps changing the rules by which it ranks websites.

Here are the latest tips for getting your site to appear closer to the top of the list in Google search results:

Tweak Your Page Titles

The title and description of your website’s home page, as set off in the page’s HTML code, are vital to good search results rankings. The same goes for the titles of all other pages and posts. This is because Google grabs each page’s title, plus the page’s metatag descriptive information, and displays it as the headline and two-line blurb about the page in its search results.

Obviously, this information presents your main chance not only to tell human visitors what to expect, but also to tell Google how to categorize and index the content you publish online. You want to make sure that your web pages’ titles and descriptive text are compelling, attractive, and chock full of the most relevant and informative keywords you can find.

To maximize the power of your descriptive information, regularly monitor how highly your website’s pages — particularly the home page — rank in Google for certain keywords and phrases. Tweak your title and description once a week or so, until your pages get the highest possible rankings.

Frequently Post Extensive New Info

Google calculates each webpage’s relevancy to particular searches. One of the most important factors these days is credibility. Google is essentially attempting to emulate the way most people think.

You can establish greater levels of credibility on your web pages by including high-quality content: longer articles, greater detailinteresting videos, and a large number of informative pages. While many people bemoan the “short attention span” of most web users, posting more content frequently nets higher rankings in Google’s search results.

In addition, extra content will give you opportunities to show off your in-depth understanding of relevant topics and to establish yourself as a thought leader in your segment or niche.

Answer Commonly Asked Questions

Your business may rank highly on Google when it provides answers to questions people ask search engines. For example, if someone queries, “What’s the best hardware store in Springfield?” your page is more likely to rank highly if its content includes “the best hardware store in Springfield.”

Identify questions that closely relate to your business and include the answers on your website. But don’t stop there. Add a variety of descriptions, such as “largest selection of (item X),” “most complete source for (service X),” “most knowledgeable expert in (topic X),” or “best place to get (commodity X).”

Go “Long Tail” in Keywords

Google also recognizes that users often search very specific terms, such as “blue H&M wool pants.” These detailed terms are called “long-tail keywords” and help Google users greatly narrow their search results, quickly and easily.

Help your pages rank higher in Google search results by using a wide variety of long-tail keywords. The more specifically you describe your business and offerings, the more likely you are to attract a web surfer who wants to do business with you.

About Robert Moskowitz

Robert Moskowitz is an Emmy-winning author and editor with a knack for conveying complex and difficult topics in a friendly, down-to-earth style.
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35 comments
portmanjohnny
portmanjohnny


really very good post.every one have to follow this.its must because this is competitive world.check their back-links and keywords of competitors and cross them .thanks to share this post.http://www.allmoh.in

Affordable Seo Toronto
Affordable Seo Toronto

SEO Service is an important part for websites. Thanks for sharing this post but I think too much SEO tools and ways can confuse the beginners.

Affordable Seo Toronto
Affordable Seo Toronto

SEO Service is an important part for websites. Thanks for sharing this post but I think too much SEO tools and ways can confuse the beginners.

William Berq
William Berq

Agree your post, its help to improve my seo projects

narendra modi7
narendra modi7

In order to rank on Google, it means doing SEO and building links. It's a long tedious process and as Google continues to refine their algorithm, the process only becomes more difficult.

spookseo
spookseo

Robert you put a great show. I am working as an SEO and these tips me to get higher page rank. The most likely part of the article is the video link. Video link has more power that the normal link. Google gives more rank on these video links.

timothymunroroberts
timothymunroroberts

Timothy Munro Roberts has always been successful in his entrepreneur projects because he analyzes everything rationally and from a practical point of view. At the same time, he knows that a product sells the most, when customers connect with it emotionally. Accordingly, he uses both emotions and rational thinking for designing a product or creating a marketing strategy.

 

http://www.linkedin.com/in/troberts

foodfirst
foodfirst

TOPWELL is one such nutritional product that helps women to maintain their level of nutrition while they sweat it out in gym. It makes sure that you do not lose weight in an unhealthy way. You want to shed extra calories, but not the essential nutrients from your body, right?

 

http://foodfirst.ch/brands/easybody.html

EricStacy
EricStacy

Nice write up. Have you been over to www.2tasks.com yet?

adhitz review
adhitz review

Long tail keywords is the most important part, I ve never though how long tail keywords where so important until I started using it. I love the thechnique

Lee LaCasse
Lee LaCasse

Like the comment on long-tailed keywords this should help in getting set apart from other sites.

Kami
Kami

Wonderful And Great Well Written Article Nice Key-points.Thanks For Sharing. And Also Long Tail Pro Is Best Tool For Getting Higher Ranking In Search Engines.

zuan
zuan

That's really great! Thanks for the wonderful tips. Long Tail Keywords are playing a great role in SEO nowadays. Going Viral with long keywords will definitely get you there in semantic search results.

zuan
zuan

That's really great! Thanks for the wonderful tips. Long Tail Keywords are playing a great role in SEO nowadays. Going Viral with long keywords will definitely get you there in semantic search results.

JimJimmySer
JimJimmySer

Great tips,  What I wanted to share with you guys is one strange effect, I recently found after the last Google updates.The example is with Youtube optimization, which it is similar to normal SEO.Here is the video that I was working for:   http://www.youtube.com/watch?v=UR_mycV8Tj8  I was trying to optimize it for words "paid surveys" and "surveys for money".And I started to link it with these keywords.If you type these words into Youtube, you will see that my video is on third page.What I notices is that my video ranks on the top positions of the word "surveys", which is much more competitive, and I have never got any links with this anchor text.That makes me believe that Google probably have penalized me for overdoing with this anchor and probably now we have to lower our keywords in our backlinks.What do you think?

wedusgembel
wedusgembel

I heard google have new product is called Google Planner. 

Olivier
Olivier

That is the best suggestions I have read.  I will test it , then write a article about my test. Tanks for share!

StacyJax
StacyJax

To what degree do you think Google authorship markup is currently influencing SEO (if at all right now)?

Ella Rich
Ella Rich

All information found here is genuine and realistic.This is one of the highly attractive, informatics, well-written and highly crisp blog that has been explained in great way to help out reader and visitors.

avacristi
avacristi

One of the biggest benefits to writing content that optimizes for long tail keywords is that these keywords are not as competitive. This means that you have a much better chance of becoming number 1 for that phrase. And becoming number one means that you will get the vast majority of clicks when people search for that term.Thanks for the tips!

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