How to Leverage LinkedIn for Your Business

LinkedIn has a reputation for being the social network where professionals strategize their next career moves. But the site is also a fantastic tool for establishing and growing a business.

Want to leverage LinkedIn for your enterprise? Here’s how to get started.

  • Create a LinkedIn company page. At minimum, take advantage of this feature to tell your brand story. Your company page enables you to provide an overview of your business, showcase your products and services, and interact with job seekers. Facebook-like features also allow you to build a following and engage with customers directly through status updates and content sharing. Analytical tools help you evaluate and strengthen these relationships.
  • Generate leads. With more than 200 million members, LinkedIn is the world’s largest “business mixer,” and you should work it as such. Assess the room to identify a few key players in your industry, and either ask one of your connections to introduce you or approach them directly. Find the group discussions where your audience is active and join the conversation. And you wouldn’t dream of attending a networking event without a stack of business cards, right? Make sure your LinkedIn profile is current and complete. You never know when a lead may approach you.
  • Find talent. LinkedIn is built on the adage, “It’s not who you know, it’s who who you know knows.” Build a strong, well-rounded network of people inside and outside your industry, and tap into it for referrals. Find viable candidates by joining groups that are relevant to the positions you want to fill. Post openings on your company page to attract active job seekers, too. (Remember, this will likely be their introduction to your business, so ensure that the content on your page accurately reflects your company’s culture to attract the best fit.)
  • Become a thought leader. Savvy professionals create and share original content based on their expertise. If you’re among them, post your work regularly on your personal profile and company page. The upshot: You’ll expand your visibility beyond your company website or Twitter account and engender trust in your brand.
  • Gather intelligence. Your competitors are already leveraging LinkedIn in some or all the ways mentioned above. Use this to your advantage: Stay on top of who they’re hiring, what new ventures they’re involved in, and what their customer sentiment is like. Consider it an opportunity to cull data that could help your business gain a competitive edge.

Visit hiresmartnow.com for more great advice on hiring employees!

About Michael Ansaldo

Michael Ansaldo is a veteran technology and business journalist and content marketer. He has worked with some of the world’s biggest brands including BMW, Intel, and Yahoo. He also works with small businesses to help them build their brands through content and social media.
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8 comments
William Wu
William Wu

Interesting post. I don't consider it as spam.

Bill Oz
Bill Oz

I never have or ever will like your stupid page....quit spamming us

Bill Oz
Bill Oz

99.999% of the people hate spam! Just stop already!

Bill Oz
Bill Oz

You spam my news feeds with your sorry suggested app! What more can I say but that you are a spammer

Intuit GoPayment
Intuit GoPayment

Hi Bill, we are sorry you feel we are spamming you. It is not our intention to do so, we aim to provide relevant content to small business owners. If you do not want to see our posts any more, you can "unlike" the page so that you no longer see our updates. -Grace

Bill Oz
Bill Oz

Hey spammers! Quit spamming my news feeds

Bobbie Hughes
Bobbie Hughes

Cathy Klein Gessner check this out if you are interested.

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  1. [...] With Your LinkedIn Company Page by Michael Ansaldo on May 22, 2013 Need another reason to use LinkedIn company pages to promote your business? Here you go: A recent LinkedIn study found that half of its members are [...]

  2. [...] another reason to use LinkedIn company pages to promote your business? Here you go: A recent LinkedIn study found that half of its members are [...]