How to Find the Best Opportunities for Guest Blogging

Guest blogging can be an effective way to promote your business online. But you don’t want to waste time writing articles that few people will read — or that won’t attract the right audience. Here’s how to develop a winning guest-blogging strategy that will help you attract new readers and generate sales leads.

  • Measure a site’s influence. It’s always flattering when someone asks for a guest post. However, before saying “yes,” check out the site’s traffic. Look at the site’s ranking on Alexa.com (the lower the number, the better — if it’s in the millions, its visitors are scarce). If you’re just starting out, a site ranked in the 300,000s on Alexa may be worthwhile; if you’re established and focused on broadcasting your brand, you may want to hold out for the top 100,000. In addition, analyze the brand or site owner’s influence on social media: Do they have at least 5,000 or 10,000 Twitter followers and frequently tweet links to posts on the blog? Does the website have 6,000 Facebook fans or just 60? All of these numbers can help you determine how large the audience is — and whether guest blogging is worth your while.
  • Focus on sites that fit your niche. Whether bloggers are approaching you or you’re approaching them, it’s important to have a content strategy for guest blogging. To that end, pay attention to the sites’ audience demographics and determine whether they reflect your target prospects. If you own a high-end e-commerce fashion site, for instance, you’ll want to guest-blog on sites that focus on designer styles instead of frugal fashion.
  • Consider using a guest-blog matching service. Rather than Googling aimlessly for blogs that accept guest posts, seek assistance. Ann Smarty’s MyBlogGuest allows you to add unpublished articles to a gallery where publishers can pick the posts they want to use. Cathy Stucker’s BloggerLinkUp newsletter distributes daily article requests. Both services are also helpful in finding guest bloggers for your company’s website, too.

About Kathryn Hawkins

Kathryn Hawkins is a principal at the content marketing agency Eucalypt Media. She's written about business, marketing, and entrepreneurship for publications including BNET, TheAtlantic.com, Inc.com, and owns and operates the positive news site Gimundo. Follow her on Twitter at @kathrynhawkins.
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16 comments
restaurantloans
restaurantloans

Thanks for sharing this..Keep sharing this type of informative posts

compmarinework
compmarinework

Very true.Such a nice concept. Your information is true up to great most of the extent. Thanks for sharing.Thanks for the useful information.Such a inspirable and good post . I am able to get new knowledge while reading this . Keep sharing this type of informative posts.

 

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Gabriel Joshua
Gabriel Joshua

I have never used bloggerlinkup.com. I will try it righ away. I also suggest blogsynergy.com. There is a list of several thousand blogs that accept guest blogging.

Intuit
Intuit

@brentskinner Thanks for sharing! I'm sure you've been asked to guest blog a time or two! What makes you decide to say yes? Amy K

jeffSanGeorge
jeffSanGeorge

@ymjauthor Thanks for the RT Yolanda! I See I'm not the only one working late tonight ;-)

Intuit
Intuit

@gregverdino Thanks for sharing this! Do you use guest blogging? Is there anything you'd add to these tips? Amy K

futurap
futurap

@Luca2D nel mio caso visto il sano divertentismo dei papabili guest l'effetto potrebbe essere il contrario ;)

reeha@inkjet
reeha@inkjet

you put great explanation about pointing a guest post for different blog. its very important for all of us to read this post while writing a post for any site. thanks 

brentskinner
brentskinner

@intuit Great topic! It's a multidimensional decision. I look at not only raw traffic, but also community engagement, I guess! :-)

ymjauthor
ymjauthor

@jeffSanGeorge You're welcome Jeff! Seems like the nighttime is the best time to get things done. House is quiet!

gregverdino
gregverdino

@Intuit Occasionally but not enough. I also use syndication. Maybe I'll write a post building on yours and add some tips of my own.

Luca2D
Luca2D

@futurap non capisco a che divertentismo tu ti riferisca. Mi sento anche un po' offeso. Anzi molto. [LOLLEZ]

Intuit
Intuit

@brentskinner I know what you mean. You want to talk to at least 2 who care & want to share! :) Does an active social presence matter?

brentskinner
brentskinner

@intuit I'd say it's a given need. A social media presence is a baseline necessity for a strong online community. :-)

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