Growth Hacks: 4 Tips for Successful Startup Marketing

Few business disciplines are as important as marketing, particularly for startups. Put simply, you’ll need to market your products and/or services better than your competition does in order to get your company off the ground, foster growth, and become profitable.

To that end, here are four marketing tips for new entrepreneurs.

1. Pick the right brand name. Amazon is a household name for reasons that have nothing to do with the river. Amazon.com founder Jeff Bezos chose a brand name that’s easy to remember, relevant to geography, and begins with an “A,” so it ranks high in alphabetical lists. Bezos also reportedly chose the name Amazon because it was “exotic and different.” Hundreds of billions of dollars later, it’s clear that he made the right call. Remember, a good brand name is unique, short, and free of negative connotations. Sometimes, it is even beneficial to follow that lead of the pharmaceutical companies and enlist the aid of a linguist to craft a catchy brand name based on the characteristics of the product or service offered.

2. Try native advertising. Native advertising is a form of (mostly) online advertising that relates directly to the user’s experience. For example, BuzzFeed hosts advertisements that resemble the site’s articles, the only difference being that the ad copy appears in colored boxes instead of on the news feed’s plain white background. This stealthy form of advertising doesn’t appear as “sales pitchy” as banners and embedded videos do. Native ads work because they engage potential customers within a context that they voluntarily access and regularly enjoy.

3. Choose the right social media channels. Not all social media sites are created equal: What works on one channel may not work on another. For example, Facebook would be an inappropriate place to post brief, frequent updates. If that’s how you plan to handle your marketing, use Twitter instead. Facebook is better for less frequent multimedia updates. B2B businesses should consider using LinkedIn for their social media marketing efforts. Have a lot of photos to share? Consider using Pinterest.

4. Use trending topics to create buzz. Savvy marketers occasionally rely on “newsjacking,” which involves reacting to current events to promote a brand. You can do this with blog posts (or other content) and social media updates. Experts advise you to tread lightly, especially if the recent news concerns a tragedy. That said, some businesses use the tactic quite effectively by following breaking news around topics related to their work — especially videos, research reports, and white papers.

About Brian Carey

Brian Carey is a freelance writer and boating enthusiast. His articles and blog entries cover a variety of topics including real estate investment, marketing, SEO best practices, and personal finance. Also, his kids are the best.
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7 comments
Zoeelagow
Zoeelagow

Wow that's so cool I want to no how to post pics

Marjorie Geiser
Marjorie Geiser

This is a great start. One thing I walk clients through is then how to USE the marketing strategies they determine are the best option for them.

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  1. [...] That said, those new to the captain’s chair will no doubt have an almost infinite amount of questions regarding how to get their new business off the ground, many of which will revolve around marketing. After all, that’s one of the most crucial aspects of starting a company, and often requires a good deal of resources and budget. So for those still getting their feet wet in the world of entrepreneurship, we’d like to share this helpful article from the Intuit Small Business Blog, entitled Growth Hacks: 4 Tips for Successful Startup Marketing. [...]

  2. [...] who show themselves to be passionate about your products and services. You’ll find them through social media, and by market research, as well as among thought leaders within your niche. Then look [...]

  3. [...] List 9:   Growth Hacks: 4 Tips for Successful Startup Marketing - Intuit Small Business Blog [...]

  4. [...] who show themselves to be passionate about your products and services. You’ll find them through social media, and by market research, as well as among thought leaders within your niche. Then look [...]