5 Ways to Reuse Your Content Across Social Media Platforms

Social media doesn’t have to be a major time sink. You can boost your engagement with customers and prospects across channels simply by repurposing your original content.

For example, let’s say you spend several hours writing a new post for your business’s blog. In it, you provide expert insights only you can offer, backed up by research. Once you’ve published the information, you’re ready to share it. Providing its title with a link on Facebook and Twitter is fine when the post first goes live. But how can you continue to promote your content in the days and weeks that follow?

The answer: Grab individual elements from your blog post and serve them up in a way that complements specific social networks.

1. Turn the photo into a pin. Every blog post should feature at least one high-quality photo. Pin this image, along with an enticing sentence that sums up the post, to your primary board on Pinterest. Set the source link to your blog post. Also share the photo, along with the top takeaways from the post, on Google+ and Facebook. Be sure to include links back to your blog and your pin. Cross-promotion is essential!

2. Create a photo with a compelling quote from the blog post. You don’t need to be a graphic designer to make this happen. Plenty of tools automate the process, such as the mobile apps InstaQuote and Overgram. Of course, you could also use professional photo-editing software like Photoshop or Pixelmator. Share the finished product on Instagram.

3. Reuse the photo-quote on other social sites. Wait a few weeks after posting the quote to Instagram and then share it on Twitter, Facebook, and Google+ with a link to the blog post as a “reminder” of your content to your followers and friends. Try to avoid sharing the same content on all of your social accounts on the same day, to avoid appearing lazy. 

4. Tweet individual tips from the blog post over time. You may be concerned that you’re “giving away the farm” and that followers won’t click through to your post. You’re not, and they will. Your short bursts of info act as bait. If you want your tweets to be retweeted, keep them under 120 characters, Search Engine Watch says. No one likes to see retweets with the last few words cut off. Also, be sure to re-share your tweets four times, eight hours apart, to make sure you catch people across all time zones, according to Guy Kawasaki, founder of Alltop.

5. Create a presentation. Pull the main ideas from your blog post — with a few key quotations — and turn them into slides. If you need visuals, it’s easy to find Creative Commons-licensed images on sites like Morguefile, Flickr, and Compfight. Upload your polished presentation to a site like SlideShare. (You could also pin each of your slides to Pinterest.)

About Brenda Barron

Brenda Barron is a writer from Southern California. She specializes in discussing how technology and social media are used in business practices. Her work has appeared at The Motley Fool, The Content Standard, and Post Joint. You can find out more about her at Digital Inkwell. You can also follow her on Twitter and Google+
This entry was posted in Marketing, Social Media and tagged , , . Bookmark the permalink.
discount chanel bags
discount chanel bags

America's Most Wanted' fugitive doctor Mark Weinberger found living in tent on mountain

http://www.onlinegmsale.com/NBA-Jerseys-c77.html  cheap nba jerseys,

http://www.onlinegmsale.com/NHL-Jerseys-c96.html   discount nhl jersey,

http://www.onlinegmsale.com/Soccer-Jerseys-c118.html  soccer jerseys for sale,

http://www.onlinegmsale.com/Footwear-c122.html   discount Jordan shoes,

Two officers of the paramilitary Carabinieri, accompanied by a mountain guide, found the 46 year old ear, nose and throat specialist surviving in sub zero temperatures on dried and tinned food and snow he melted on a portable stove.


All these are good strategies to reuse content for social media. Thanks for sharing. keep it up.


Informative article !!! Nice one..


  1. [...] Small Business Blog, by Brenda Barron on March 3, [...]

  2. [...] campaign tries to improve webpage rankings, and return, produce traffic from sites like yahoo and google with no direct ad dollars invested in the company [...]

  3. Resources says:

    [...] Intuit Small Business Blog Post by Brenda Barron – 5 Ways to Resuse Your Content Across Social Media Platforms [...]

  4. [...] audience isn’t doing what you intend. Customers frequently browse your store and engage with your social media and web content, but they aren’t buying [...]

  5. [...] against thinking of each social network as a standalone entity and says the best strategy is to share your content across multiple [...]