Blogging as a marketing strategy involves more than just writing and publishing posts. Once you’ve put content out there, you’ll need to promote it — and your small business — in order to draw people to your website.

Here are five ways to promote your blog posts:

Start a newsletter. An online newsletter is an excellent platform for distributing blog content. Consider sending weekly or monthly missives that offer a mix of company news (such as upcoming events), links to recent blog articles, and special promotions for subscribers.
Use social media. If you haven’t already built a following on platforms like Twitter and Facebook, get to it. If you have, tout your blog content in your tweets and updates. Save time by using free social-media management tools, such as HootSuite, which can push content to multiple networks and accounts in one go.
Email high-profile bloggers. A link back to your site from a high-profile blogger can drive traffic to your site and boost your search rankings. It’s worth taking time to email fellow bloggers in your niche about your new post. Make sure, however, that your link is relevant and provides unique insight or data regarding an industry trend. Don’t email the same bloggers too often, or you may get filtered into their spam folders.
Comment on other people’s blogs. This is a somewhat passive way to bring attention to your posts, but it can often lead to recognition and backlinks. Before commenting on any given post, read it carefully; your contribution should be thoughtful and relevant to the topic or discussion. Include a link to your website and, if possible, add an RSS feed to display your most recent posts. For more tips, check out Social Media Examiner’s article on smart commenting.
Link to your previous blog posts. When writing new posts, use internal links to drive traffic to older ones (whenever you cite an issue you’ve covered before). As your blog audience grows, this will encourage newer visitors to browse your archives and share older content, giving these posts a second life.

5 Ways to Promote Your Business Blog Posts

by Kathryn Hawkins on July 13, 2012

About Kathryn Hawkins

Kathryn Hawkins is a principal at the content marketing agency Eucalypt Media, who has worked with publications including Inc. and GOOD Magazine. She's written about business, marketing, and entrepreneurship for BNET, TheAtlantic.com, Inc.com, and many other publications, and owns and operates the positive news site Gimundo.

View all posts by Kathryn Hawkins

This entry was posted in Marketing and tagged Blog comments, blogging, online marketing. Bookmark the permalink.

Rafting 5 pts

About me update

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Paul_Bola1 5 pts

creating a blog is easy but promoting can be very challenging but this post really can help to boost the blog on web.

arunincy 5 pts

These tips are helpful for promotion within a short period of time.

Amber90 5 pts

Great advice - any time I've commented on anyone else's blog, I've gotten a response. Even if it doesn't have an instant benefit, connecting with other bloggers can lead to great stuff down the line.

TransactionPro 7 pts

It is also helpful to comment on posts in LinkedIn groups.

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The marketing strategy is very usefull for our business,, because we know right way about business follow it ...It helps us all things know and improve our knowledge about business. So I fell business strategy need for our business improvement.

Thanks.

suiji 11 pts

Nice one Kathryn! Blog post has so many uses. But it takes our effort to make it successful. You've just provided us tips that's very useful especially to SEO managers like us.

Herb Lawrence

Nice checklist for startup bloggers! No field of dreams for sure, just building it and hoping they come doesn't work you have to work just as hard to promote your blog as you do finding good content.