5 Ways to Promote Your Business Blog Posts

Blogging as a marketing strategy involves more than just writing and publishing posts. Once you’ve put content out there, you’ll need to promote it — and your small business — in order to draw people to your website.

Here are five ways to promote your blog posts:

  1. Start a newsletter. An online newsletter is an excellent platform for distributing blog content. Consider sending weekly or monthly missives that offer a mix of company news (such as upcoming events), links to recent blog articles, and special promotions for subscribers.
  2. Use social media. If you haven’t already built a following on platforms like Twitter and Facebook, get to it. If you have, tout your blog content in your tweets and updates. Save time by using free social-media management tools, such as HootSuite, which can push content to multiple networks and accounts in one go.
  3. Email high-profile bloggers. A link back to your site from a high-profile blogger can drive traffic to your site and boost your search rankings. It’s worth taking time to email fellow bloggers in your niche about your new post. Make sure, however, that your link is relevant and provides unique insight or data regarding an industry trend. Don’t email the same bloggers too often, or you may get filtered into their spam folders.
  4. Comment on other people’s blogs. This is a somewhat passive way to bring attention to your posts, but it can often lead to recognition and backlinks. Before commenting on any given post, read it carefully; your contribution should be thoughtful and relevant to the topic or discussion. Include a link to your website and, if possible, add an RSS feed to display your most recent posts. For more tips, check out Social Media Examiner’s article on smart commenting.
  5. Link to your previous blog posts. When writing new posts, use internal links to drive traffic to older ones (whenever you cite an issue you’ve covered before). As your blog audience grows, this will encourage newer visitors to browse your archives and share older content, giving these posts a second life.

About Kathryn Hawkins

Kathryn Hawkins is a principal at the content marketing agency Eucalypt Media. She's written about business, marketing, and entrepreneurship for publications including BNET, TheAtlantic.com, Inc.com, and owns and operates the positive news site Gimundo. Follow her on Twitter at @kathrynhawkins.
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21 comments
Zach small business
Zach small business

Promoting your business through social media and blogs works well. Newsletters support for customer retention. These are things that must be prioritized and updated on a daily basis. Great post!

RohanShivyog
RohanShivyog

Want to add more , of course social media is the key for ultimate blog promotion but not everything , There are other ways too like going behind the scenes i mean sharply monitoring the promotion strategy of successful bloggers like Ana Hoffman and Tyler Cruz. They even focus on their design too like adding their own image in logo, comment author and many more. And your tips completely adds value to my knowledge. Nice written article.http://www.avdhootblogger.com/2013/09/11-blog-promotion-ideas-extracted-from.html

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Paul_Bola1
Paul_Bola1

creating a blog is easy but promoting can be very challenging but this post really can help to boost the blog on web.

arunincy
arunincy

These tips are helpful for promotion within a short period of time.

Amber90
Amber90

Great advice - any time I've commented on anyone else's blog, I've gotten a response. Even if it doesn't have an instant benefit, connecting with other bloggers can lead to great stuff down the line. 

 

 

TransactionPro
TransactionPro

It is also helpful to comment on posts in LinkedIn groups.

roulette
roulette

The marketing strategy is very usefull for our business,, because we know right way about business follow it ...It helps us all things know and improve our knowledge about business. So I fell business strategy need for our business  improvement.

 

Thanks.

Intuit
Intuit

@ematlack Thanks for sharing! Which social network do you think is the best for promoting blog content? Amy K

CostOfSale
CostOfSale

@YouSeekSocial Thanks for the RT!!

suiji
suiji

Nice one Kathryn! Blog post has so many uses. But it takes our effort to make it successful. You've just provided us tips that's very useful especially to SEO managers like us.

Herb Lawrence
Herb Lawrence

Nice checklist for startup bloggers! No field of dreams for sure, just building it and hoping they come doesn't work you have to work just as hard to promote your blog as you do finding good content.

ematlack
ematlack

@Intuit that depends on the blog, but simple is key and Twitter is king of simple. Sorry Pinterest. #social

YouSeekSocial
YouSeekSocial

You're very welcome!! RT @costofsale: @YouSeekSocial Thanks for the RT!!

Intuit
Intuit

@ematlack Thanks and I agree about simple!