How Small Businesses Can Get New Customers and Sell More

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Skype Your Way to a Better Bottom Line

Since its release in 2003, Skype — the world’s first practical VoIP service with video — has enabled geographically distant colleagues to converse as close as face-to-face as possible without …

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Social Media: Keeping Up With the Competition

You want to keep tabs on your competitors’ social media activity, but staying on top of your own online initiatives and overall presence is already a time-consuming chore. How can …

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Building a Successful Social Media Campaign

As an entrepreneur, you know all about the power of social media: It can help you build your brand, promote your business, and connect with customers. But before you write …

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Facebook Reaches Out to Small-Business Owners

In an effort to learn more about how its social network fuels business success, Facebook is reaching out to expert entrepreneurs through its newly formed Small and Medium Business Council. …

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Selling Antiques Online to a New Generation of Collectors

Douglas Scott thinks that analog treasures and digital media are a perfect match. Through his new venture, an online marketplace for antiques and fine arts called The HighBoy, he aims …

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Melonie Dodaro

Melonie Dodaro on Using LinkedIn as a Lead Generation Tool

As founder and CEO of the marketing firm Top Dog Social Media, Melonie Dodaro has her finger on the pulse of everything social. But LinkedIn is where she really shines. Her …

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In the Trenches: Accepting Advertising

Nearly every small business must advertise to lure customers: It’s a fact of entrepreneurial life. But when should you accept advertising, such as banners on your website or coupons in …

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How Influential Are Online Reviews?

A quick search of your company’s name online might reveal several five-star reviews or a single one-star bashing. But what impact do consumer reviews really have on your business? By …

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How to Use LinkedIn to Generate Leads

Forget six degrees of separation from Kevin Bacon. The odds of most small-business owners selling anything to the Golden Globe-winning actor are astronomical. However, in the context of professional networking …

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Building Buzz: How to Spark Word-of-Mouth Marketing

Word-of-mouth advertising is 10 times more effective than a traditional ad, asserts Jonah Berger, a marketing professor and author of Contagious: Why Things Catch On. But, contrary to popular belief, …

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LinkedIn’s New Small-Business Site: What You Need to Know

LinkedIn recently launched a microsite for small-business owners. The idea behind it is to “give [entrepreneurs like] you the tools, tips, and guidance you need to make the most out …

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Coming Soon: New Design for Facebook Pages

If you haven’t received a notification already, you will: Facebook announced in a recent blog post that big changes are afoot for the layout of business pages. The move has …


What to Do Before Launching a New Product

Sooner or later, your small business will probably have to release a new product in order to grow. But unless you take a few key steps beforehand, your effort may …

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4 Hints That Your Target Market Is Moving (And How to Follow It)

You identified your target audience when you drafted your business plan, but perhaps since then the market has shifted in ways you didn’t anticipate. In fact, the customers you originally …

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