Marketing
How Small Businesses Can Get New Customers and Sell More
Marketing Tips for Penny Pinchers
You’ve set up your Facebook business page. You’ve claimed your spot on Foursquare. You’ve painstakingly pinned images that reflect your brand to Pinterest. Those are all inexpensive marketing techniques that …
In the Trenches: Setting Priorities
In my previous posts, I’ve talked about a lot of issues at Cranky Concierge that need to be resolved. Three that immediately come to mind are finding a new phone …
Why Your Small Business Needs a Content Strategy
You’ve no doubt heard the internet adage “content is king,” but have you really taken it to heart? If your online marketing efforts are limited to a static website and …
Should You Jump on the Responsive Design Bandwagon?
You’ve heard the buzz about “responsive web design.” But you’re not sure exactly what it is — or why you should pay attention. Here’s a bit of background, so that …
How to Bounce Back After Losing a Key Client
Having a major client — one that accounts for most of your income — poses a serious risk to small-business owners. What happens when your big customer says “adios”? 39 …
How to Add Visual Content Into Your Marketing Campaigns
The old saying, “a picture is worth a thousand words” has come full circle. With the shift from text to photographs in social media — consumers now upload some 2.5 …
7 Savvy Summer Marketing Ideas
Along with warmer temperatures, summertime always brings opportunities for small businesses to get creative with their marketing efforts. Even if your company doesn’t sell gear that’s specific to the season, …
How to Leverage LinkedIn for Your Business
LinkedIn has a reputation for being the social network where professionals strategize their next career moves. But the site is also a fantastic tool for establishing and growing a business. …
How to Make Your Small Business Look Bigger
Perception is reality, as the old expression goes. People trust big brands because they perceive them to be more successful and to offer greater value than smaller ones. But even …
What Are Customers Saying About You on Social Media?
Someone, somewhere is talking about your business behind your back. Fortunately, you can sit in on many of the conversations — at least the ones occurring on social media sites. …
Is It Time to Call a Media Trainer?
In this era of podcasts, webinars, video blogs, 24/7 news, and YouTube, sooner or later small-business owners will find themselves speaking into a microphone. Is it time to consider media …
Author Susan Baroncini-Moe on Adopting Your Own Business Style
“My job is to look at what’s not working and make it better,” explains Susan Baroncini-Moe, the business and marketing strategist behind the firm Business in Blue Jeans in Indianapolis. …
Pricing Lessons Learned From J.C. Penney’s
The Ron Johnson era at J.C. Penney’s has ended, leaving behind an important lesson for retailers of all sizes: Customers love a sale. Johnson took over as CEO of Penney’s …
How to Leverage Twitter for Business
Can Twitter boost your business? The social media site credits itself with myriad success stories, such as driving sales for HubSpot and increasing store visits for Brooklyn-based retailer Alter, through …
3 Affordable Market Research Strategies for Small Businesses
There’s no limit to how much you could spend to study your small business’s market. But with a little ingenuity and savvy, you can learn what you need to know …
