Marketing
How Small Businesses Can Get New Customers and Sell More
Can Toastmasters Help You Improve Your Business?
As a small-business owner, you’re the public face of your company. That means you’ll probably need to participate in promotional activities, such as presentations, seminars, or lectures, in order to …
Sometimes the Customer Is Wrong
Is the customer really always right? Ask a few small-business owners whether the clichĂ© is true, and it’ll get refuted by a chorus of “no’s.” Sure, everyone wants to cultivate …
How to Make Marketing Automation Work for You
You may have heard of “marketing automation” before, but what does the term really mean? Should you turn your outreach efforts over to a robot? Not exactly. Marketing automation software …
What Kind of Online Ad Should Your Small Business Run?
You’re ready to invest in your small business by buying some online advertising. Where should you spend your money? It depends on your needs and what you want to accomplish. …
7 Ways to Boost Your Google+ Business Presence
It’s official: Google+ is big and poised to get bigger. Google recently announced that its social network had surpassed 100 million users just nine months after its launch, and that …
In the Trenches: Do It Ourselves or Partner with Someone Else?
We do a lot of things at Cranky Concierge, but not all the things we do are necessarily things I want us to be doing. The best example of this? …
How to Choose Which Affiliate Products to Market
We previously discussed four lucrative affiliate-marketing programs that can help you monetize your website more effectively. Choosing the right products to sell, however, is even more important. Here are a …
Should You Hire a Celebrity to Endorse Your Business?
Business owners know the limitless value of positive word of mouth. But is it worth paying a celebrity to generate that buzz? Endorsement deals cost money — sometimes millions of …
Expanding Your Social Media Mix: How to Squeeze In Pinterest
On Squeeze In’s Pinterest page, the family-owned restaurant business already has 12 boards and 263 pins — from photographs of sumptuous breakfasts to scenic shots of the Lake Tahoe area, …
5 Ways the Retail Experience Is Changing
Once upon a time, customers made purchases based on the information that was given to them via merchandising, promotions, and salespeople’s suggestions. Then came the mobile technology boom. Emarketer estimates …
How to Score a Distribution Deal with a Superstore
Getting your merchandise onto the shelves of a major superstore or supermarket could help your business to skyrocket. But how does a small company get its products on a corporate …
10 Crafty Business Blogs Show How to Bolster a Brand
Websites like Etsy and Pinterest have been a boon to small businesses that sell handmade goods, and many craftspeople are bolstering their online presence by setting up their own blogs. …
Using Instagram to Connect Customers with Your Company
Instagram is the photo-sharing darling of the mobile app world. In fact, Facebook loves the app so much that Mark Zuckerberg announced today that he was buying the company. Instagram …
How to Boost Your Visibility with Google ‘Search, plus Your World’
Google’s new Search, plus Your World was ostensibly designed to give the search engine a personal touch by including posts from the Google+ social media network in standard search results. …
5 Ways to Repurpose Existing Content
For most businesses, content marketing — through articles, blog posts, webinars, speeches, or other communication methods — is key to attracting new prospects and establishing expert credibility. But it takes …
