Marketing
How Small Businesses Can Get New Customers and Sell More
Take More Control of Your Online Reviews
Online ratings and reviews can be a complicated puzzle for small-business owners to solve. Yet a favorable online reputation is a crucial source of leads and sales for many retail …
How to Identify Your Target Audience
Attracting customers is critical to the success of your small business. To achieve this goal, you can either throw together a makeshift marketing plan and hope for the best — …
Pinterest’s New “Rich Pins” Expand Marketing Options for Businesses
Pinterest is making the pinning experience a little richer for individuals and businesses. The popular social network recently launched Rich Pins, a new feature that provides more consumer information, such …
How to Use Contests to Your Advantage in Social Media Marketing
Customer engagement should be a top priority for small-business owners looking to develop a successful social media marketing strategy. One of the most effective — and lucrative — ways to …
10 Sins of Business Writing
Perhaps you’ve seen one of the many tests circulating on social media that “prove” errors don’t affect our ability to comprehend written communiqués. But is the popularity of tweeting, texting, …
Starbucks CEO Howard Schultz’s Fresh-Brewed Tips for Business Owners
At the National Restaurant Association trade show in May, Starbucks CEO Howard Schultz discussed how the coffee conglomerate strengthened its brand and solidified its customer base after the company opened …
How to Ask for Higher Prices — and Get Them
Small-business owners often have difficulty deciding what to charge for their products and services, and too often they charge too little. They also fear that raising their prices will drive …
Advertising and Promotions Law Essentials for Small-Business Owners
You know that lying about your products and services can land you in hot water, but there’s a lot more to “truth in advertising” than just being honest. What are …
Improving Your Written Bids and Proposals
Looking for lucrative new business opportunities, such as landing a large private or public contract, which might require a written bid? Beyond asking a reasonable price for your goods or …
How Instagram’s New ‘Photos of You’ Increases Customer Engagement
Visual marketing is on the rise, and Instagram is leading the way, dominating the photo-sharing space. Just a year after being acquired by Facebook, Instagram has experienced a 500 percent …
Marketing Tips for Introverted Entrepreneurs
If the thought of marketing your small business makes you want to crawl under the nearest rock, you’re not alone. Traditional strategies like cold calling and networking can cause shy …
The Basics of Setting Up an Etsy Shop
Etsy.com is a retail website set up for artisans to showcase and sell their handmade crafts and art. The site handles all of the ordering, notifications, and payment processing, making …
Juice Truck Presses Forward by Opening a Storefront
After tooling around the Milwaukee area for a year in a trailer known as the Juiced! Mobile Juice Bar, pressing juices-to-order at events, Jason Lannoch is expanding his operation with …
Boost Your Email Open Rate With Strong Subject Lines
If you rely on email to market your business (and, honestly, who doesn’t these days?), here’s what you’re up against: The average email user receives more than 70 messages per day, according …
How to Market Your Business With Vine Videos
As social media transforms how businesses and customers interact, video is playing an increasingly important role in their conversations and, as a result, setting new consumer expectations of commercial brands. …
