Marketing

How Small Businesses Can Get New Customers and Sell More

penny pincher

Marketing Tips for Penny Pinchers

You’ve set up your Facebook business page. You’ve claimed your spot on Foursquare. You’ve painstakingly pinned images that reflect your brand to Pinterest. Those are all inexpensive marketing techniques that …

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juggling priorities

In the Trenches: Setting Priorities

In my previous posts, I’ve talked about a lot of issues at Cranky Concierge that need to be resolved. Three that immediately come to mind are finding a new phone …

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Content

Why Your Small Business Needs a Content Strategy

You’ve no doubt heard the internet adage “content is king,” but have you really taken it to heart? If your online marketing efforts are limited to a static website and …

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programming code

Should You Jump on the Responsive Design Bandwagon?

You’ve heard the buzz about “responsive web design.” But you’re not sure exactly what it is — or why you should pay attention. Here’s a bit of background, so that …

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bounce back

How to Bounce Back After Losing a Key Client

Having a major client — one that accounts for most of your income — poses a serious risk to small-business owners. What happens when your big customer says “adios”? 39 …

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images

How to Add Visual Content Into Your Marketing Campaigns

The old saying, “a picture is worth a thousand words” has come full circle. With the shift from text to photographs in social media — consumers now upload some 2.5 …

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summer

7 Savvy Summer Marketing Ideas

Along with warmer temperatures, summertime always brings opportunities for small businesses to get creative with their marketing efforts. Even if your company doesn’t sell gear that’s specific to the season, …

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linkedin button image

How to Leverage LinkedIn for Your Business

LinkedIn has a reputation for being the social network where professionals strategize their next career moves. But the site is also a fantastic tool for establishing and growing a business. …

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casting a larger shadow

How to Make Your Small Business Look Bigger

Perception is reality, as the old expression goes. People trust big brands because they perceive them to be more successful and to offer greater value than smaller ones. But even …

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social media

What Are Customers Saying About You on Social Media?

Someone, somewhere is talking about your business behind your back. Fortunately, you can sit in on many of the conversations — at least the ones occurring on social media sites. …

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media training

Is It Time to Call a Media Trainer?

In this era of podcasts, webinars, video blogs, 24/7 news, and YouTube, sooner or later small-business owners will find themselves speaking into a microphone. Is it time to consider media …

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Susan Baroncini-Moe

Author Susan Baroncini-Moe on Adopting Your Own Business Style

“My job is to look at what’s not working and make it better,” explains Susan Baroncini-Moe, the business and marketing strategist behind the firm Business in Blue Jeans in Indianapolis. …

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JCPenney

Pricing Lessons Learned From J.C. Penney’s

The Ron Johnson era at J.C. Penney’s has ended, leaving behind an important lesson for retailers of all sizes: Customers love a sale. Johnson took over as CEO of Penney’s …

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twitter logo

How to Leverage Twitter for Business

Can Twitter boost your business? The social media site credits itself with myriad success stories, such as driving sales for HubSpot and increasing store visits for Brooklyn-based retailer Alter, through …

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research library

3 Affordable Market Research Strategies for Small Businesses

There’s no limit to how much you could spend to study your small business’s market. But with a little ingenuity and savvy, you can learn what you need to know …

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