Marketing
How Small Businesses Can Get New Customers and Sell More
Twitter Unveils Self-Service Ad Platform for Leaner Budgets
Small businesses have a new suitor for their online advertising dollars: Twitter. The microblogging site recently began unveiling its self-service ad platform for small businesses. Slated to launch in late …
Pierre-Louis Giacotto on Bringing the Radisson Blu Brand to America
Introducing Americans to a brand from another country is no easy task. Even if consumers are vaguely familiar with its name, tweaking and lots of explanation — whether through a …
Stephen Denny on Squashing Giants in the Business World
Although Stephen Denny helped shape big brands like Sony, OnStar, and Iomega, the marketing guru also champions small businesses. In his first book, Killing Giants: 10 Strategies to Topple the …
5 Ways to Tell Your Customers You Love Them
As a small business owner, you understand how important it is to make your customers feel appreciated. Unfortunately, showing your loyalists some love isn’t always easy. And it certainly isn’t …
How to Choose Which Conferences to Attend
More than 1,500 trade shows and conferences take place each year in the United States. These events bring together industry leaders and vendors to network, discuss trends, and display new products. …
How to Use Pinterest for Your Small Business
Pinterest, which markets itself as an “online pinboard,” is the latest tool to consume social-media users. The website’s membership skyrocketed from about 50,000 to more than 7 million unique users …
The Do’s and Don’ts of Asking for Amazon and Other Online Reviews
Positive online reviews can be a powerful sales force for small businesses. So, should you do whatever you can to encourage customers to write rave reviews? Not if you value …
Lessons from The Wiggles’ Big Branding Mistake
As the mother of a 2-year-old, The Wiggles are a familiar presence on my TV. So, I winced at the recent news that the jolly entertainers had ousted lead singer …
5 Creative Ways to Connect with Valentine’s Day Customers
It may take more than the lure of candy to convince people to celebrate Valentine’s Day with abandon this year. A recent article in The New York Times paints a …
How to Develop a Savvy Social Media Strategy for Your Small Business [VIDEO]
Today’s digital media landscape is littered with a dizzying array of social networks, from Twitter, Facebook, and Google+ to YouTube, Tumblr, and LinkedIn. So, it should come as no surprise that …
How to Deal with the Post-Holiday Sales Slump
Now that the hubbub of holiday shopping — and subsequent gift-card redemption — is over, business is bound to be slow for many retailers. “January post-holiday sales are expected to …
Free E-Book Shows How 25 People Use Twitter to Their Advantage
“Twitter is a waste of time.” It’s a common assertion, but one that just isn’t true, argues social media addict David Kaufer (pictured). In his free e-book Behind the Tweets: …
How to Craft a Killer White Paper
Can your company solve a problem for other businesses or individuals? If so, publishing a white paper can demonstrate your expertise to potential customers — without giving them the hard …
5 Cost-Effective Ways to Promote Your Small Business [VIDEO]
Old school is still the best school when it comes to cost-effectively promoting a small business today. According to Chris Mahlmann, CEO of Ideas in Motion Media, connecting and engaging …
Throw a Party to Build Business Buzz
You don’t have to party like it’s 1999 — after all, most of those dot-com startups crashed and burned — but hosting a gala can boost business on various fronts. …
