Intuit Helps Fresh Food Market See the Light

Every day in Birmingham, Ala., residents in search of fresh fruits and vegetables unwittingly drive by Freshfully, an independent market that sells exactly what they’re searching for — high-quality, locally grown produce.

But from the street, Freshfully’s dimly lit storefront creates the false impression that it’s closed for the day. Not even the bright personalities of owners Jen Barnett and Sam Brasseale can illuminate a path for shoppers into their store.

“Not a lot of people know where we are, and when they drive by, they think we’re closed, because it’s really dark in here,” Barnett explains.

The interior lighting is so poor that many customers have trouble reading numbers on the store’s produce scales. “At least two or three people come in every day and say, ‘You know, it’s really dark in here,’” Barnett says.

Fortunately for these enterprising small-business owners, inadequate lighting didn’t prevent Barnett from seeing a valuable opportunity in Intuit’s Small Business Growing Strong campaign.

“We’re typing this by candlelight from Freshfully,” she humorously bemoans in her wish to Intuit. “Why candlelight, you ask? It’s a bit dark in here. How dark? Well, we just sold someone kale and told them it was collards.”

Barnett’s plea was both clear and compelling: Freshfully desperately needs new lighting. This week, Barnett received the call she was hoping for. Intuit is granting her wish to ensure that the food market has the brightest future possible.

Intuit’s Small Business Growing Strong campaign is announcing one winner a day through May 24, 2013. Check out the list of current winners, and find out if yours is one of the wishes we’ve granted!

 

About Michael Essany

Michael Essany is a former E! Entertainment Television host and nationally published author who was recognized by A&E Biography in 2005 as "One of America's Most Remarkable People." Michael currently serves as Vice President of Indiana Grain Company, LLC.
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70 comments
jasonmcc
jasonmcc

Im sorry, but lighting is something so simple. Sounds like the owner or the manager was just being outright lazy by ignoring the lighting issue. 

Noel Silva
Noel Silva

For anyone interested in working from home and making good money...I work from home and love it so I thought I would introduce my Intuit friends to it! This business does not require you to maintain an inventory, ship or mail anything, OR use the telephone to call prospects!!! If you want information on it, PLEASE ADD ME AS A FRIEND & SHOOT ME A MESSAGE ASKING FOR INFO!!!

Dawn Henson Farley
Dawn Henson Farley

AWESOME!! I cannot wait to see photos of your new lighting! CONGRATS!!!

Andrea Moggach
Andrea Moggach

What about us over in the UK? I need to expand my home office because of all the work QB brings in! :)

Lisa Gibson
Lisa Gibson

Still wishing for my small business ~ Half Baked Treats!! Thank you so much for giving people this opportunity and Congrats to those who have had their wished granted!!!

Shawnee Burns
Shawnee Burns

Still wishing for Mamma Lucrezia's Pizzeria & Italian Restaurant. A place with a rich history and hard workers. Began from the memory of a wonderful mother who was lost...give them their wish on Mother's day.

Jacque Zirtzman
Jacque Zirtzman

Congratulations, Freshfully from Lifting Others Visions Effectively!

Jen Barnett
Jen Barnett

:) Thank you so much Jillian! We are so excited!

Lisa M Bell
Lisa M Bell

Good for you Freshfully! I am still wishing for Macell Inc. too. May we all be blessed.

Misty Warden
Misty Warden

That is a wonderful granted wish! Joyful Jars would love to be a winner also!

Jen Barnett
Jen Barnett

Thank you Intuit! You are changing our little world Freshfully! (And I know this isn't why you do it, but I want everyone to know that we already loved Intuit for the low rates on GoPayment!)

JenBarnett
JenBarnett

Thank you Intuit for having this contest and to everyone who voted for us! Hooray! Let there be lights!

Jillian Rizk-Avenius
Jillian Rizk-Avenius

Congratulations... I think sometimes we take for granted what we have & forget about the simple things . I'm sure Freshfully truly appreciates having interior & exterior lighting for their precious business . What a wonderful granted wish:-)

Ember Foster Boyle
Ember Foster Boyle

this was one of my favorite wishes! We lived in an OLD farmhouse at one time and due to the poor lighting the meals just never looked that yummy! Congrats!

Jamiliet Rodriguez
Jamiliet Rodriguez

hope therapy wish foundation will be next in getting there wish of having a wheelchair accessible playground so all of our children can play together

Kimberly Ingraham
Kimberly Ingraham

Congratulations!! We are hopeful our little goat dairy may be selected too. We are super excited for those that are picked, dreams if small businesses are awesome things, especially when they come true- Willow Moon Farm VT

Donna L. Martin
Donna L. Martin

Don't Forget Bonnie's Bird's of Port Charlotte. A wonderful small business that also does Parrot Rescues.

Kevin Chestnut
Kevin Chestnut

Congratulations.. please vote for my buisness.. Beckley Bypass Mini Storage LLC... yes it is a mini storage, but i also have 5 office spaces. I allow people to get their starts in a nice friendly atmosphere, with low rent, no overhead, no out of pocket start up costs and they pay what they can... i do not hold them to a lease.. if they decide they have gotten in over the heads.. then they are free to go. i just work out a payment plan to recover any outstanding costs. Thanks again.. please vote.

Amy Buchheit
Amy Buchheit

Congrats, Freshfully!Nice to see that Intuit is supporting something other than just non-profits, which can get grants elsewhere relatively easily. (I'm all for non-profits, and think the ones chosen so far are great - it's just nice to see another type of business represented.) Go small business! :-D

Vivian Knell
Vivian Knell

Congrats to the winners. I am still hoping that my little family auto bz gets to become a winner too.

Judy Hall-Folde
Judy Hall-Folde

Congratulations!!!! Still wishing, hoping and praying here...so need to get my art studio out of my kitchen! LOL!

Keith Fuelling
Keith Fuelling

Congratulations. Got to be able to see what your doing.

Sam Robinson
Sam Robinson

Congratulations!!! Still hoping Robinson's Prop & Aluminum works gets our new metal building!