Serving residents of Kansas City, Mo., with pride and distinction for more than 50 years, Dye’s Appliance is a staple of its community that’s known for helping generations of locals repair their household appliances.
“Our grandfather, who is still here, and his brothers, Dukie and Gordon, started it,” says Brett Jackson, who helps manage the business that his granddad, Bill Dye, and uncles launched in August 1959.
“I came in about five years ago, and my brother [Blake] actually owns it now,” Jackson says. “He took to fixing appliances when he was a kid. So he’s been doing this since he was about 9 years old.”
Shrewdly, the brothers aim to reinvigorate the business they inherited by adopting some of the cutting-edge marketing strategies available today.
“Our goal is to start targeting a younger demographic,” Jackson explains. “We’ve gone 54 years with word of mouth, and we’ve had customers [who] have known us and used our grandfather for 30, 40, and 50 years. So, a lot of it now is turning to the internet and social media.”
To that end, Jackson recently entered Dye’s Appliance in the Small Business Local Buzz campaign from QuickBooks. “We’re looking to create that ‘buzz’ online and are working on retooling our website and creating a genuine social media presence,” he wrote.
The hardworking family will receive some much-deserved assistance from QuickBooks. With a customized marketing package worth $5,000, Dye’s Appliance can update its marketing tactics.
“This is great,” Jackson says. “We’re looking to add to the base with a younger group, new homeowners, and other people new here. … This will really help.”
Check Out the Buzz
QuickBooks’ Small Business Local Buzz campaign is announcing one winner a day through March 28. To learn more about the campaign and the businesses vying for an epic marketing boost courtesy of QuickBooks, click here.