Trends

Latest news and trends in the small business economy

computer attack

How to Protect Your Small Business From a Cyber Attack

Forbes recently alerted entrepreneurs to data showing a record number of cyber attacks on small businesses. The 2012 report by Verizon reveals that 71 percent of the 855 data breaches …

3 Comments
hummingbird

What Small Businesses Need to Know About Google’s Hummingbird Update

When word spreads that Google has changed its revered-and-feared search algorithm, you can bank on a big reaction. Google, an essential driver of web traffic for many small businesses, continues …

11 Comments
fired

How to Fire a New Hire Who Just Isn’t Working Out

On her list of “5 Scary Small-Business Mistakes,” Suzanne Lucas — who calls herself the Evil HR Lady — cautions entrepreneurs not to make false assumptions about their employees. “Plenty of …

2 Comments
retiree

Entrepreneurship Is Icing on the Cake for This Retiree

Just because frosting isn’t “good for you,” doesn’t mean it should be full of chemicals and hydrogenated oils. Or at least that was Gerhard Keuck’s thinking. Upon retiring from his …

2 Comments
pile of mail

In the Trenches: Managing My Email

At Cranky Concierge, we help clients by whatever means of communication — phone calls, text messages, tweets, emails — is necessary. Email is our main method of talking with people, …

6 Comments
india lindsey grossman

Growing Beyond Borders: 6 Tips for Expanding Your Business’ Global Footprint

Small businesses make up the largest group of exporters in the United States, but they have a lot of room to expand. Ninety-three percent of the companies that sold goods …

2 Comments
inbox zero

Inbox Zero: Improve Productivity by Emptying Out Email

As you read this, there’s an 80 percent chance that your email inbox contains between 72 and 21,000 messages, according to Dave Troy, CEO of software maker 410 Labs. Dealing …

3 Comments
overwork

Time Management: Do More by Doing Less

You’ve been putting in 12-hour days for the past month, yet you feel as if you still haven’t made a dent in that big project you need to finish. You’re …

4 Comments
hashtag

How to Use Hashtags to Grow Your Business

Hashtags provide some interesting and effective ways for small-business owners to network, interact, and share information with people they’d otherwise never reach. In fact, savvy social media marketers attach hashtags to nearly …

1 Comment
green business

Easy, Cost-Effective Ways to Make Your Business More Eco-Friendly

Former baseball player Mike Piazza once starred in a shampoo commercial in which he declared, “I don’t mind looking good, as long as it doesn’t take too much effort.” Many …

10 Comments
back to school

5 Back-to-School Business Ideas

If you happen to have a soft spot for all things related to kids, a business that caters to young people may be the entrepreneurial venture you’ve been looking for. …

2 Comments
big data

How Can Your Small Business Use Big Data?

A new buzzword that’s making the rounds in the business world has the potential to change the way you run your operation. “Big data” — or volumes of information about …

7 Comments
optimism

Optimism Soars Among Small-Business Owners

Optimism among small-business owners is higher today than it has been at any other time since the so-called “great recession,” according to a July poll conducted by Gallup and Wells …

2 Comments
At the airport

How to Be Productive During a Long Airport Layover

Back in the day, getting stuck waiting for a connecting flight at an airport was comparable to standing in line at the DMV — boring, stressful, and to be avoided …

5 Comments
Arianna Huffington

5 Powerful Business Lessons From 5 Powerful Women

Starting a small business can be a struggle for any entrepreneur, but women often face far more obstacles than men do. “Women seeking first-year financing to get their companies off …

8 Comments
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