Technology

The Latest Small Business Technology Products Reviewed

instagram logo

How Instagram’s New ‘Photos of You’ Increases Customer Engagement

Visual marketing is on the rise, and Instagram is leading the way, dominating the photo-sharing space. Just a year after being acquired by Facebook, Instagram has experienced a 500 percent …

3 Comments
vine app logo

How to Market Your Business With Vine Videos

As social media transforms how businesses and customers interact, video is playing an increasingly important role in their conversations and, as a result, setting new consumer expectations of commercial brands. …

4 Comments
migration

In the Trenches: An Easy Email Migration

A couple of weeks ago, I talked about how I needed to set priorities in order to get important projects completed in a reasonable amount of time. The first one …

2 Comments
programming code

Should You Jump on the Responsive Design Bandwagon?

You’ve heard the buzz about “responsive web design.” But you’re not sure exactly what it is — or why you should pay attention. Here’s a bit of background, so that …

27 Comments
casting a larger shadow

How to Make Your Small Business Look Bigger

Perception is reality, as the old expression goes. People trust big brands because they perceive them to be more successful and to offer greater value than smaller ones. But even …

11 Comments
twitter logo

How to Leverage Twitter for Business

Can Twitter boost your business? The social media site credits itself with myriad success stories, such as driving sales for HubSpot and increasing store visits for Brooklyn-based retailer Alter, through …

3 Comments
3d printer

How 3-D Printing Could Transform Your Business

What do you know about 3-D printing? If you’re like many of us, you know that it exists, but you’re not quite sure how it works. Yet this rapidly growing …

15 Comments
password

Are Poor Passwords the Weak Link in Your Business?

Passwords are designed to authenticate users and prevent unauthorized access to digital devices and online accounts. However, relying on weak codes and softball security questions — or neglecting to use …

6 Comments
aviary screenshot

4 Mobile Apps to Make Your Photos Look Better

Whether you’re sharing candid pics from your studio’s Pilates classes on Twitter or uploading product shots for your business’s online catalog, your photographs may not be web-ready without a little …

2 Comments
inside the warehouse

Are Online Fulfillment Services Worth Using for E-Commerce?

E-commerce is a rapidly growing industry. U.S. consumer spending online reached $186.2 billion last year, an increase of 15 percent over 2011 — the strongest annual growth rate since before …

3 Comments
mobile ads

Can Mobile Advertising Help Drive Your Small Business’s Sales?

Once the province of well-funded behemoth brands, mobile advertising is no longer an exclusive club for elite companies. In fact, as mobile ads grow more accessible and affordable, they may be …

5 Comments
hootsuite

3 Apps for Scheduling Social Media Posts

Social media marketing is largely an all-or-nothing endeavor. To make it work for your business, you have to post frequently and use various platforms. Facebook, Twitter, LinkedIn, Pinterest, and Google+ …

7 Comments
email diagnosis

In the Trenches: When Email Lags

Our business relies on very fast interactions between travelers and concierges. If plans change or something goes wrong, or even if a client just has a simple question, we need …

16 Comments
business in your car

Running Your Business on the Go

Thanks to mobile technologies like smartphones and tablet PCs, it’s becoming easier for modern small-business owners to run their companies without an official office. Skipping this formality saves overhead costs …

5 Comments
batchbook

Add Social Media to Your Customer Relationship Management Efforts

Do you use Twitter, Facebook, Pinterest, or other websites to stay in touch with your customers? If so, it’s more important than ever that you integrate social media capabilities into …

2 Comments
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