Technology

The Latest Small Business Technology Products Reviewed

wifi user

5 Problems to Avoid When Offering Free Wi-Fi

If you run a business where customers are likely to linger, offering free Wi-Fi access can help you build loyalty and boost sales. But you can’t just set up a wireless network …

2 Comments
call center

Is a Virtual Phone System for You?

Want the telephony capabilities of a giant corporation for a fraction of the price? Consider installing a virtual phone system. A virtual phone system delivers traditional business features (such as …

8 Comments
inbox zero

Inbox Zero: Improve Productivity by Emptying Out Email

As you read this, there’s an 80 percent chance that your email inbox contains between 72 and 21,000 messages, according to Dave Troy, CEO of software maker 410 Labs. Dealing …

3 Comments
cell phone user

8 Tips for Implementing BYOD

Don’t have an in-house IT department? No problem. Your small business can still benefit from having employees bring their own devices to work. By joining the bring-your-own device — or …

3 Comments
google hangouts

Should You Be Using Google Hangouts for Business?

You’ve used Google Hangouts to gloat about your NFL fantasy football draft picks. But did you know that these free video chats pack some serious small-business potential? Whether you run …

9 Comments
mention (3)

4 Tools for Monitoring Your Brand’s Online Presence

As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites, and social media networks. But is everything they’re saying …

5 Comments
hashtag

How to Use Hashtags to Grow Your Business

Hashtags provide some interesting and effective ways for small-business owners to network, interact, and share information with people they’d otherwise never reach. In fact, savvy social media marketers attach hashtags to nearly …

1 Comment
big data

How Can Your Small Business Use Big Data?

A new buzzword that’s making the rounds in the business world has the potential to change the way you run your operation. “Big data” — or volumes of information about …

7 Comments
hootsuite

5 Productivity Apps for Small-Business Owners

Small-business owners are always seeking ways to boost productivity. When you’re wearing multiple hats, juggling dozens of clients, managing a team, and more, there just aren’t enough hours in the …

3 Comments
google_analytics_logo

Expert Tips for Using Google Analytics

Do you know which pages of your website are the most popular? Where your visitors come from? How they find you? If you don’t, you’re missing valuable data that could …

4 Comments
email

7 Ways to Get Better Results From the Emails You Send

It’s hard to imagine a communications strategy that doesn’t include email these days. Beyond internal uses, 41 percent of small businesses nationwide now use email to market to their customers, …

1 Comment
gmail logo

Are You Still Reaching Your Gmail Customers?

Gmail recently reorganized not only your inbox, but also those of your customers. Everyone’s incoming emails are now sorted into as many as five different tabs, with Gmail making the …

3 Comments
online video

Grab More Online Business With Landing Page Videos

When done right, videos are an attractive, effective online marketing tool. But do you know how to use them to attract more customers? Experience shows that adding one or more videos …

5 Comments
questions

4 Online Tools for Getting Answers to Your Business Questions

Do you need help answering a question related to your business, whether it’s about pricing certain products or reaching your target audience? Advice from your mentors and advisers can be …

15 Comments
lifting weights

Let an App Do the Heavy Lifting for These 20 Business Tasks

As a small-business owner, you may serve as your company’s janitor, receptionist, customer-service rep, accountant, webmaster, and more. Wouldn’t it be nice to have some support? Here are 20 entrepreneurial …

3 Comments
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