Technology

The Latest Small Business Technology Products Reviewed

mobile devices

Tailoring Your Online Marketing Strategy to Mobile Users

Tailoring your online marketing strategy to mobile users is no longer optional. Mobile internet use is projected to overtake desktop internet use in the coming year, according to research company Gartner. …

7 Comments
online stats

4 Ways to Track a Marketing Campaign

You’re ready to blast out a series of promotions to boost business. Before taking action, consider setting up a system to monitor your efforts. By doing so, you’ll be able …

5 Comments
cell phone at work byod

Reaching Customers Through Text Messaging

There’s something about a text message that commands our immediate attention. From the moment the phone buzzes or vibrates, we want to know who is texting us and what they …

4 Comments
hootsuite

8 Essential Apps for Small Businesses

It’s a good problem to have, but it’s a problem nonetheless: With so many (think hundreds of thousands) mobile apps available, separating the useful from the useless can be a …

8 Comments
fence

Geofencing: Targeted Mobile Strategies for Small Business

In marketing terms, geofencing is a method for targeting mobile users with advertisements. The GPS-based technology creates a virtual perimeter, or fence, around a specific business location and identifies users who …

3 Comments
texting

How to Lose Your Land Line and Still Run the Office

Still using a cordless phone at the office? Why? Maintaining a land line in this day and age is an entirely unnecessary business expense. Web-based services and apps work with …

12 Comments
signature

5 E-signature Apps to Consider for Your Business

Does paperwork make you cringe? Do your shoulders sag when you have to print, sign, scan, and email back a contract? Using electronic signatures can save you time, ink, and paper whenever …

3 Comments
smartdraw

3 Apps for Laying Out Office Space

Only about one in four U.S. professionals has an optimal workplace environment, while the rest struggle to do their jobs effectively, according to a 2013 U.S. Workplace Survey [PDF] by …

5 Comments
youtube

Inexpensive Ways to Leverage YouTube for Your Business

Have you been neglecting YouTube as a marketing vehicle? You shouldn’t. Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion …

5 Comments
computer attack

How to Protect Your Small Business From a Cyber Attack

Forbes recently alerted entrepreneurs to data showing a record number of cyber attacks on small businesses. The 2012 report by Verizon reveals that 71 percent of the 855 data breaches …

3 Comments
hummingbird

What Small Businesses Need to Know About Google’s Hummingbird Update

When word spreads that Google has changed its revered-and-feared search algorithm, you can bank on a big reaction. Google, an essential driver of web traffic for many small businesses, continues …

11 Comments
google_helpouts

How Google Helpouts Can Help Your Small Business

Google plans to launch yet another new service that may provide some exciting opportunities to small-business owners. Google Helpouts is a Google Hangout-like service that lets you charge a fee …

4 Comments
fired

How to Fire a New Hire Who Just Isn’t Working Out

On her list of “5 Scary Small-Business Mistakes,” Suzanne Lucas — who calls herself the Evil HR Lady — cautions entrepreneurs not to make false assumptions about their employees. “Plenty of …

2 Comments
pile of mail

In the Trenches: Managing My Email

At Cranky Concierge, we help clients by whatever means of communication — phone calls, text messages, tweets, emails — is necessary. Email is our main method of talking with people, …

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