Technology

The Latest Small Business Technology Products Reviewed

online stats

4 Ways to Track a Marketing Campaign

You’re ready to blast out a series of promotions to boost business. Before taking action, consider setting up a system to monitor your efforts. By doing so, you’ll be able …

5 Comments
cell phone at work byod

Reaching Customers Through Text Messaging

There’s something about a text message that commands our immediate attention. From the moment the phone buzzes or vibrates, we want to know who is texting us and what they …

5 Comments
hootsuite

8 Essential Apps for Small Businesses

It’s a good problem to have, but it’s a problem nonetheless: With so many (think hundreds of thousands) mobile apps available, separating the useful from the useless can be a …

8 Comments
fence

Geofencing: Targeted Mobile Strategies for Small Business

In marketing terms, geofencing is a method for targeting mobile users with advertisements. The GPS-based technology creates a virtual perimeter, or fence, around a specific business location and identifies users who …

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texting

How to Lose Your Land Line and Still Run the Office

Still using a cordless phone at the office? Why? Maintaining a land line in this day and age is an entirely unnecessary business expense. Web-based services and apps work with …

11 Comments
signature

5 E-signature Apps to Consider for Your Business

Does paperwork make you cringe? Do your shoulders sag when you have to print, sign, scan, and email back a contract? Using electronic signatures can save you time, ink, and paper whenever …

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smartdraw

3 Apps for Laying Out Office Space

Only about one in four U.S. professionals has an optimal workplace environment, while the rest struggle to do their jobs effectively, according to a 2013 U.S. Workplace Survey [PDF] by …

5 Comments
youtube

Inexpensive Ways to Leverage YouTube for Your Business

Have you been neglecting YouTube as a marketing vehicle? You shouldn’t. Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion …

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computer attack

How to Protect Your Small Business From a Cyber Attack

Forbes recently alerted entrepreneurs to data showing a record number of cyber attacks on small businesses. The 2012 report by Verizon reveals that 71 percent of the 855 data breaches …

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hummingbird

What Small Businesses Need to Know About Google’s Hummingbird Update

When word spreads that Google has changed its revered-and-feared search algorithm, you can bank on a big reaction. Google, an essential driver of web traffic for many small businesses, continues …

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google_helpouts

How Google Helpouts Can Help Your Small Business

Google plans to launch yet another new service that may provide some exciting opportunities to small-business owners. Google Helpouts is a Google Hangout-like service that lets you charge a fee …

4 Comments
fired

How to Fire a New Hire Who Just Isn’t Working Out

On her list of “5 Scary Small-Business Mistakes,” Suzanne Lucas — who calls herself the Evil HR Lady — cautions entrepreneurs not to make false assumptions about their employees. “Plenty of …

2 Comments
pile of mail

In the Trenches: Managing My Email

At Cranky Concierge, we help clients by whatever means of communication — phone calls, text messages, tweets, emails — is necessary. Email is our main method of talking with people, …

6 Comments
wifi user

5 Problems to Avoid When Offering Free Wi-Fi

If you run a business where customers are likely to linger, offering free Wi-Fi access can help you build loyalty and boost sales. But you can’t just set up a wireless network …

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