Technology

The Latest Small Business Technology Products Reviewed

copycats

Protect Your Blog Content From Web Scraping

It takes time, money, and effort to create content for your company’s blog. Unfortunately, some unscrupulous website owners don’t want to invest in original material and instead plagiarize other people’s …

1 Comment
google search logo

Using Google’s New Search Report to Drive Web Traffic

Are you using search-engine optimization and sponsored links to drive traffic to your company’s website? If so, Google has a new report for you. Small-business owners who have an AdWords and a …

12 Comments
holiday shopper

Get Ready for Cyber Monday Now

The biggest online shopping day in U.S. retail history was Cyber Monday 2012, with sales that were 30 percent higher than the Monday after Thanksgiving in 2011, according to IBM’s …

2 Comments
flight tracker

Smartphone Apps That Make Business Travel Easier

Smartphone app developers can’t improve the hours that cost-conscious entrepreneurs spend packed into economy class on commercial airplanes. But they’ve been working overtime to make the rest of your business trip a …

10 Comments
Girl Wearing Glasses

5 Apps for Creating Eye-Catching Visual Content

“A picture is worth a thousand words” isn’t just an old adage: All sorts of psychological studies back it up. Psychologist Jerome Bruner, a senior research fellow at New York University, …

2 Comments
competitive analysis

5 Steps Toward Better Understanding the Competition

Getting a business started can be as easy as putting up a website. But what about actually operating, and staying ahead of the competition, in today’s economic climate? Fifty-nine percent …

5 Comments
cloud technology

Should I Move My Small Business to the Cloud?

Few things tie up a small-business owner’s time and money as much as technology does. The computers, software apps, networks, and other devices that your business relies on are often …

7 Comments
mobile devices

Tailoring Your Online Marketing Strategy to Mobile Users

Tailoring your online marketing strategy to mobile users is no longer optional. Mobile internet use is projected to overtake desktop internet use in the coming year, according to research company Gartner. …

8 Comments
online stats

4 Ways to Track a Marketing Campaign

You’re ready to blast out a series of promotions to boost business. Before taking action, consider setting up a system to monitor your efforts. By doing so, you’ll be able …

6 Comments
cell phone at work byod

Reaching Customers Through Text Messaging

There’s something about a text message that commands our immediate attention. From the moment the phone buzzes or vibrates, we want to know who is texting us and what they …

5 Comments
hootsuite

8 Essential Apps for Small Businesses

It’s a good problem to have, but it’s a problem nonetheless: With so many (think hundreds of thousands) mobile apps available, separating the useful from the useless can be a …

9 Comments
fence

Geofencing: Targeted Mobile Strategies for Small Business

In marketing terms, geofencing is a method for targeting mobile users with advertisements. The GPS-based technology creates a virtual perimeter, or fence, around a specific business location and identifies users who …

5 Comments
texting

How to Lose Your Land Line and Still Run the Office

Still using a cordless phone at the office? Why? Maintaining a land line in this day and age is an entirely unnecessary business expense. Web-based services and apps work with …

12 Comments
signature

5 E-signature Apps to Consider for Your Business

Does paperwork make you cringe? Do your shoulders sag when you have to print, sign, scan, and email back a contract? Using electronic signatures can save you time, ink, and paper whenever …

6 Comments
Page 4 of 17