Technology

The Latest Small Business Technology Products Reviewed

manage email

8 Ways to Better Manage Your Email

How much time do you think you spend reading and answering emails? A 2012 report from the McKinsey Global Institute shows that 28 percent of the average workweek is spent on the …

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joanne black

Why You Should Step Away From Your Keyboard and Pick Up the Phone

A recent survey by Constant Contact shows that by far the two most popular small-business uses of mobile phones are social media and email marketing. Perhaps that’s because using digital tools …

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iphone image

Using Foursquare’s New Advertising Platform to Market Your Business

Foursquare recently added an advertising platform to its suite of tools available to businesses. The platform enables the more than 1.4 million companies registered with the social media site to run …

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negative-keywords

How to Get Better Results From Google AdWords Campaigns

There’s a good reason that Google AdWords is popular with online marketers: It provides a highly effective means of driving new prospects to a company’s website and converting them into customers. Businesses …

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feature creep

Don’t Let “Feature Creep” Kill Your New Product

Entrepreneurs working on creating a new product often feel that adding one more feature or capability — like the Spinal Tap amplifiers that “turn up to 11” — will automatically make their offering …

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yelp screenshot image

Posting Fake Reviews for Your Business May Cost You

If you’re wondering how some businesses garner so many glowing customer reviews on sites like Yelp and TripAdvisor, the answer is that some of the commenters are fakes. They aren’t really clients; …

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evernote

6 Reasons Why You Should Be Using Evernote Business

Evernote is just a simple, note-taking app, right? It’s really nothing more than free software that makes it easier to jot down random thoughts, important or otherwise, on your computer …

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copycats

Protect Your Blog Content From Web Scraping

It takes time, money, and effort to create content for your company’s blog. Unfortunately, some unscrupulous website owners don’t want to invest in original material and instead plagiarize other people’s …

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google search logo

Using Google’s New Search Report to Drive Web Traffic

Are you using search-engine optimization and sponsored links to drive traffic to your company’s website? If so, Google has a new report for you. Small-business owners who have an AdWords and a …

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holiday shopper

Get Ready for Cyber Monday Now

The biggest online shopping day in U.S. retail history was Cyber Monday 2012, with sales that were 30 percent higher than the Monday after Thanksgiving in 2011, according to IBM’s …

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flight tracker

Smartphone Apps That Make Business Travel Easier

Smartphone app developers can’t improve the hours that cost-conscious entrepreneurs spend packed into economy class on commercial airplanes. But they’ve been working overtime to make the rest of your business trip a …

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Girl Wearing Glasses

5 Apps for Creating Eye-Catching Visual Content

“A picture is worth a thousand words” isn’t just an old adage: All sorts of psychological studies back it up. Psychologist Jerome Bruner, a senior research fellow at New York University, …

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competitive analysis

5 Steps Toward Better Understanding the Competition

Getting a business started can be as easy as putting up a website. But what about actually operating, and staying ahead of the competition, in today’s economic climate? Fifty-nine percent …

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cloud technology

Should I Move My Small Business to the Cloud?

Few things tie up a small-business owner’s time and money as much as technology does. The computers, software apps, networks, and other devices that your business relies on are often …

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mobile devices

Tailoring Your Online Marketing Strategy to Mobile Users

Tailoring your online marketing strategy to mobile users is no longer optional. Mobile internet use is projected to overtake desktop internet use in the coming year, according to research company Gartner. …

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