Technology

The Latest Small Business Technology Products Reviewed

google+

Why Google+ Should Be a Core Part of Your Marketing Strategy in 2014

Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained importance in …

7 Comments
linkedin button image

Polish Your Personal LinkedIn Profile for the New Year

The beginning of a new year is an excellent time to reflect on your professional accomplishments of the past 12 months and update your personal LinkedIn profile accordingly. With 259 …

2 Comments
getfeedback

7 Tools for Gathering Customer Feedback

Do you know what your customers really think about your company, products, services, or employees? You should make it a point to find out: 73 percent of consumers trust the …

6 Comments
wunderlist

Wunderlist: One of Our Favorite Listmaking Apps

Small-business owners like you have to juggle a lot of balls, and keeping them all in the air is one of the biggest challenges of running your own show. Resolving …

2 Comments
seo

Using SEO Analytics Services to Boost Your Website Rankings

The field of search-engine optimization, or SEO, has changed dramatically in the past few years, thanks to Google’s algorithm updates. Today, the best way to increase your website’s ranking for …

12 Comments
CRM

4 Customer-Relationship Management Systems for Small Businesses

Does your small business routinely seek customers for large projects? Does it sell particular products or solutions to clients on an ongoing basis? In either case, a customer-relationship management system …

8 Comments
Old desktop PC

Want to Keep Your Customers? Update Your Tech

If you had to guess what issue 91 percent of your customers might leave you over, what would it be: Poor customer service? Shoddy products? A sudden price hike? The …

2 Comments
assess your social fitness

Manage Social Media the Easy Way [INFOGRAPHIC]

When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an …

87 Comments
manage email

8 Ways to Better Manage Your Email

How much time do you think you spend reading and answering emails? A 2012 report from the McKinsey Global Institute shows that 28 percent of the average workweek is spent on the …

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joanne black

Why You Should Step Away From Your Keyboard and Pick Up the Phone

A recent survey by Constant Contact shows that by far the two most popular small-business uses of mobile phones are social media and email marketing. Perhaps that’s because using digital tools …

5 Comments
iphone image

Using Foursquare’s New Advertising Platform to Market Your Business

Foursquare recently added an advertising platform to its suite of tools available to businesses. The platform enables the more than 1.4 million companies registered with the social media site to run …

3 Comments
negative-keywords

How to Get Better Results From Google AdWords Campaigns

There’s a good reason that Google AdWords is popular with online marketers: It provides a highly effective means of driving new prospects to a company’s website and converting them into customers. Businesses …

9 Comments
feature creep

Don’t Let “Feature Creep” Kill Your New Product

Entrepreneurs working on creating a new product often feel that adding one more feature or capability — like the Spinal Tap amplifiers that “turn up to 11” — will automatically make their offering …

3 Comments
yelp screenshot image

Posting Fake Reviews for Your Business May Cost You

If you’re wondering how some businesses garner so many glowing customer reviews on sites like Yelp and TripAdvisor, the answer is that some of the commenters are fakes. They aren’t really clients; …

3 Comments
evernote

6 Reasons Why You Should Be Using Evernote Business

Evernote is just a simple, note-taking app, right? It’s really nothing more than free software that makes it easier to jot down random thoughts, important or otherwise, on your computer …

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