Technology

The Latest Small Business Technology Products Reviewed

audience

Forget the Search Engines, Focus on Your Audience

Having trouble tracking Google’s changes to its search algorithm and adjusting your digital marketing strategy accordingly? You’re in good company. Even SEO professionals have a hard time keeping up with …

6 Comments
google chromebook

The Pros and Cons of Using a Chromebook as Your Primary Work Computer

So you’re thinking of replacing your laptop this year and the inexpensive Google Chromebook — a PC with the cloud-based Chrome operating system — is an enticing option. Nine models …

2 Comments
email

What to Test in Your Email Campaigns

The most successful email marketing campaigns have at least one thing in common: They have been tested, analyzed, and retested. Granted, a high-quality product, a compelling offer, and a robust …

3 Comments
Security

Why Small Businesses Should Care About Safer Internet Day

February 11 is Safer Internet Day. As the name suggests, its purpose is to “celebrate positive practices in digital media and technology and [to] grow public awareness that a safer, …

2 Comments
shrug

5 Ways to Get Around Google Analytics’ “Not Provided” Keyword Data

Savvy online marketers tailor a website’s content to include keywords that their target customer is most likely use while searching the web for the kinds of goods or services their …

5 Comments
web design audit

Why and How to Conduct a Web Content Audit

Whether you’re planning to redesign your website, rebrand your company, or increase your online marketing might, you’ll want to examine whether your existing web content is supporting your company’s goals. …

2 Comments
desktop pc

Surprise! A Desktop PC May Be a Better Investment Than a Laptop

Here’s a product you don’t hear much about anymore: the desktop PC. Yawn, right? Although the big, boring, and boxy device may seem as dead as the VCR, don’t be …

9 Comments
cloud computing

4 Reasons to Migrate to the Cloud in 2014

Thinking of migrating to the cloud in 2014? Many small-business owners are realizing the value of handling essential processes, such as storing data and maintaining the necessary hardware to do …

8 Comments
data security

How to Protect Your Customer Data From Theft

The recent Target data breach gave U.S. businesses of all sizes reason to think seriously about how well they’re protecting customer information. Any mishandling or theft of client records could …

3 Comments
fax machine

Should You Finally Ditch Your Fax Machine and Go Digital?

Fax machines have been on technology’s endangered species list for at least a decade. But faxing paper documents is far from a dying business practice. Statistics suggest that more than 17 million …

6 Comments
web server

How to Find the Right Web-Hosting Service

In order to display your company’s website, you’ll need to rent digital space from a web-hosting service. You could buy your own equipment instead, but that’s usually not a cost-effective …

19 Comments
Facebook button image

5 Apps to Enhance Your Business’s Facebook Fan Page

Your business’s Facebook fan page can do a lot more than you may realize. By adding a variety of free and paid apps, you can make your page more interactive …

5 Comments
windows xp

Still Using Windows XP? It’s Time to Upgrade Your Operating System

Are you still using the Windows XP operating system to run your office PCs? Although the Microsoft OS dates back to 2001, it’s still widely used: According to NetMarketShare’s December …

4 Comments
Steve Strauss Headshot

How Entrepreneurs Can Serve the Planet

Steve Strauss is a proponent of starting up businesses and uplifting people who live in poverty. The Portland, Ore.-based consultant merges his two passions in Planet Entrepreneur, a book he …

3 Comments
saving money

Just Say No to Tech Purchases That Won’t Yield ROI

When your kid asks you for a toy you can’t afford or don’t think is appropriate for his or her age, you simply say “no.” Sure, your response may elicit …

2 Comments
Page 2 of 17