Technology

The Latest Small Business Technology Products Reviewed

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7 Mobile Apps for Recognizing and Rewarding Employees

Recognizing your employees’ good work can not only boost morale, but also increase productivity, encourage collaboration, and reduce staff turnover. You could opt for traditional rewards, such as VIP parking …

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4 Ways to Maximize the SEO of Your YouTube Videos

Now that you’ve invested in making a video, how will you get potential customers to watch it? One inexpensive way to draw attention is to make sure that it ranks …

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3 Mobile Apps to Make Travel Easier

The smartphone can be a road warrior’s handiest tool when it comes to navigating unfamiliar streets. The device’s built-in GPS can not only steer you toward your next meeting, but …

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3 Fast-Growing Technologies Small Businesses Should Pay Attention To

Research firm IBISWorld recently picked its top 10 technologies poised for significant growth and the industries likely to reap the bottom-line rewards. It’s the kind of list that tends to …

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How to Create an Effective Email Newsletter

If you have a list of email contacts or are in the process of gathering one, sending out a regular e-newsletter may be just what you need to increase interest …

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3 Tips for Better Password Security

When Wired writer Mat Honan was hacked, much of his digital life was wiped out, from his address book to photos of his daughter. It’s a cautionary tale for any …

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How to Outsource Your Grunt Work

Don’t have enough time to take care of necessary yet mundane tasks? You could hire an intern, but that seems like such a hassle — because you’ll have to train …

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What Small-Business Owners Should Know about IFTTT

Is your digital life a disorganized mess? You may want to give IFTTT a try. The free service could help you manage that growing swarm of stuff you do online. …

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4 Strategies for Waging a Successful Text-Messaging Marketing Campaign

Want your customers to pay more attention to you? Invest in mobile marketing. Although the typical email marketing message is opened by fewer than 20 percent of its recipients, “open …

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4 Online Security Reminders for Small-Business Owners

A journalist getting hacked by online crooks may not attract the attention of other busy small-business owners. Yet Wired senior writer Mat Honan’s story — who says his “entire digital life …

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How Your Online Brand Can Benefit from Color Psychology

A red button beckons you to “read more now.” A hyperlink in blue encourages you to click through. A green “buy now” button entices you to just do it. Color …

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5 Tips for Legally Sourcing Photos and Art for Your Website

When you’re creating content for your company blog or website, including an image or two can help liven up your copy. But if you’re not careful about sourcing your photos …

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What’s Your Business G-Cred?

If you’re a consultant or heading a small consulting business, it’s no longer enough to have a web presence. That’s just the first — and most basic — step for generating …

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Intuit Makes Payroll a Snap with Free Mobile App

One out of every three small businesses pays an annual penalty for payroll calculation errors, the U.S. Chamber of Commerce reports. Perhaps this is because many operations — particularly those …

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6 Mobile Apps for Keeping Time Cards or Tracking Billable Hours

Ever feel like you don’t have a good handle on time — when you ought to be tracking employee working hours or your own billable hours for clients? You can …

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