Technology
The Latest Small Business Technology Products Reviewed
10 Twitter Accounts Small-Business Owners Should Follow
So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be. The Twitterverse is …
Should Small Businesses Fear Google Glass?
Google Glass isn’t expected to be publicly available until at least the end of the year, but small-business owners are already considering the privacy implications and technological potential of the …
How Instagram’s New ‘Photos of You’ Increases Customer Engagement
Visual marketing is on the rise, and Instagram is leading the way, dominating the photo-sharing space. Just a year after being acquired by Facebook, Instagram has experienced a 500 percent …
How to Market Your Business With Vine Videos
As social media transforms how businesses and customers interact, video is playing an increasingly important role in their conversations and, as a result, setting new consumer expectations of commercial brands. …
In the Trenches: An Easy Email Migration
A couple of weeks ago, I talked about how I needed to set priorities in order to get important projects completed in a reasonable amount of time. The first one …
Should You Jump on the Responsive Design Bandwagon?
You’ve heard the buzz about “responsive web design.” But you’re not sure exactly what it is — or why you should pay attention. Here’s a bit of background, so that …
How to Make Your Small Business Look Bigger
Perception is reality, as the old expression goes. People trust big brands because they perceive them to be more successful and to offer greater value than smaller ones. But even …
How to Leverage Twitter for Business
Can Twitter boost your business? The social media site credits itself with myriad success stories, such as driving sales for HubSpot and increasing store visits for Brooklyn-based retailer Alter, through …
How 3-D Printing Could Transform Your Business
What do you know about 3-D printing? If you’re like many of us, you know that it exists, but you’re not quite sure how it works. Yet this rapidly growing …
Are Poor Passwords the Weak Link in Your Business?
Passwords are designed to authenticate users and prevent unauthorized access to digital devices and online accounts. However, relying on weak codes and softball security questions — or neglecting to use …
4 Mobile Apps to Make Your Photos Look Better
Whether you’re sharing candid pics from your studio’s Pilates classes on Twitter or uploading product shots for your business’s online catalog, your photographs may not be web-ready without a little …
Are Online Fulfillment Services Worth Using for E-Commerce?
E-commerce is a rapidly growing industry. U.S. consumer spending online reached $186.2 billion last year, an increase of 15 percent over 2011 — the strongest annual growth rate since before …
Can Mobile Advertising Help Drive Your Small Business’s Sales?
Once the province of well-funded behemoth brands, mobile advertising is no longer an exclusive club for elite companies. In fact, as mobile ads grow more accessible and affordable, they may be …
3 Apps for Scheduling Social Media Posts
Social media marketing is largely an all-or-nothing endeavor. To make it work for your business, you have to post frequently and use various platforms. Facebook, Twitter, LinkedIn, Pinterest, and Google+ …
In the Trenches: When Email Lags
Our business relies on very fast interactions between travelers and concierges. If plans change or something goes wrong, or even if a client just has a simple question, we need …
