Starting a Business

Getting Your Small Business Off the Ground

Color wheel

Want to Earn More Green? Use the Psychology of Color

Want to really influence people with your marketing efforts, give some serious thought to the colors you use in everything from advertisements to in-store promotions. Why? Consumers cite color as …

3 Comments
Kim_Palmer photo

Kimberly Palmer on Why and How to Start a Side Gig

Kimberly Palmer is a successful author and personal-finance writer for U.S. News and World Report. But that didn’t stop her from becoming an entrepreneur as well. Looking to increase her …

Leave a comment
umami mart

How a Duo Turned a Food Blog Into a Niche Retail Business

It all started seven years ago with a chance meeting on Thanksgiving in an Oakland, Calif., kitchen. Yoko Kumano, who lived in Tokyo at the time, and Kayoko Akabori, who …

Leave a comment
suzanne van houten

“Hair Queen” Shares Tips for Starting a Beauty Salon

Suzanne Van Houten of Swans Studios knows a lot about running a beauty business: The self-proclaimed “hair queen” has worked as a stylist and colorist for more than three decades, …

1 Comment
Type a document e-learning

4 Free Online Courses for Entrepreneurs

Among educators and anyone who’s anxious to learn, massive open online courses — MOOCs for short — are all the rage. It seems that when you pair online instruction with …

2 Comments
Andy Charlie Nelson

How Two Brothers Revived a Long-Defunct Family Business

When Andy and Charlie Nelson opened a business together in Tennessee, they decided not to start from scratch. Instead, the brothers resurrected a family distillery that had been closed since …

1 Comment
feelgoodz founder kyle berner

Footwear Company Founder Runs With a Good Idea

It turns out good business ideas can grow on trees — or at least stem from them. Feelgoodz founder Kyle Berner says he got his idea for a successful small …

Leave a comment
realistic optimism

Do You Have the Personality of an Entrepreneur?

Do you have the ideal personality to be an entrepreneur? New research by Sophia Chou, an organizational psychologist at National Taiwan University, suggests that you do if you’re a “realistic …

3 Comments
baklava business

Building a Baklava Business, One Market at a Time

Katerina Georgallas founded Baklava Couture in Washington, D.C., to make her Greek pastry the way she felt it ought to be: bursting with rich, often unexpected flavors, like rosemary dark …

14 Comments
corporate structure

Selecting a Corporate Structure for Your Small Business

One of the earliest decisions every small-business owner must make is how to set up the company. Although it’s not as exciting as selecting a name for the business or …

2 Comments
questions

5 Important Questions to Answer Before You Start a Business

When you’re excited about an idea for a new business, it can be tempting to pull the trigger before you’ve zeroed in on your target or verified that you have a …

7 Comments
lemonade stand

How to Help Your Child Start a Small Business

Perhaps you’ve heard of Tony Hsieh? He’s the founder of Zappos.com, an online retailer that sells more than $1 billion in shoes a year. It isn’t Hsieh’s first venture. His …

6 Comments
to do list

6 High-Priority Startup Tasks for Entrepreneurs

Starting a business inevitably requires completing a seemingly endless list of tasks that need to get done, like, yesterday. But does everything really have to happen right away? The short …

3 Comments
401k - Nest Egg

Should You Finance a Business With Your 401(k)?

Launching a business takes money, and many entrepreneurs have turned to their 401(k)s to provide startup capital in recent years, The New York Times and Reuters report. Bypassing the banks …

4 Comments
retiree

Entrepreneurship Is Icing on the Cake for This Retiree

Just because frosting isn’t “good for you,” doesn’t mean it should be full of chemicals and hydrogenated oils. Or at least that was Gerhard Keuck’s thinking. Upon retiring from his …

2 Comments
Page 1 of 9