Social Media

How Small Business Can Use Facebook, Twitter, and More

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5 Ways to Keep in Touch with Customers after the Sale

A 5 percent increase in customer retention can result in a 25 to 95 percent increase in company profits, Marketing and Selling to the 50+ reports. And one of the best …

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What Should a Small-Business Owner’s LinkedIn Profile Look Like?

LinkedIn has plenty of potential uses for a small-business owner: lead generation, marketing, and hiring, to name just a few. But your company’s presence on the site is one matter; …

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What’s Your Business G-Cred?

If you’re a consultant or heading a small consulting business, it’s no longer enough to have a web presence. That’s just the first — and most basic — step for generating …

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3 Tips for Making the Most of a Conference

Industry conferences can be an exhilarating — and intense — few days, packed with inspiring panels, workshops, and keynotes, not to mention networking over cocktails. However, these events can be …

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How to Find the Best Opportunities for Guest Blogging

Guest blogging can be an effective way to promote your business online. But you don’t want to waste time writing articles that few people will read — or that won’t …

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Why 3 Serial Entrepreneurs Help Other Small-Business Owners

Susan Zimmerman operates a retail store on Cape Cod and a small tech-consulting business in Wellesley, Mass. Lori Richardson does sales consulting from her Boston office and started a successful …

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7 Ways to Boost Your Google+ Business Presence

It’s official: Google+ is big and poised to get bigger. Google recently announced that its social network had surpassed 100 million users just nine months after its launch, and that …

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Expanding Your Social Media Mix: How to Squeeze In Pinterest

On Squeeze In’s Pinterest page, the family-owned restaurant business already has 12 boards and 263 pins — from photographs of sumptuous breakfasts to scenic shots of the Lake Tahoe area, …

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5 Big Social Media Trends to Watch — and 2 You Can Ignore

The talking heads agree: Businesses large and small can benefit from using social media. Sounds easy, right? But there are so many sites and options, and social-networking trends seem to …

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10 Crafty Business Blogs Show How to Bolster a Brand

Websites like Etsy and Pinterest have been a boon to small businesses that sell handmade goods, and many craftspeople are bolstering their online presence by setting up their own blogs. …

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Using Instagram to Connect Customers with Your Company

Instagram is the photo-sharing darling of the mobile app world. In fact, Facebook loves the app so much that Mark Zuckerberg announced today that he was buying the company. Instagram …

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How to Boost Your Visibility with Google ‘Search, plus Your World’

Google’s new Search, plus Your World was ostensibly designed to give the search engine a personal touch by including posts from the Google+ social media network in standard search results. …

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How Annie’s Built Its Brand on Natural Ingredients

When it comes to soups, cereals, and crackers, U.S. consumers may choose among dozens of retail products. Most chain grocers stock big-name brands, such as Kraft, Kellogg’s, and Campbell’s. So, …

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How Pinterest Drives One Jewelry Designer’s Sales

In just a few months, Pinterest has gone from relative obscurity to surpassing Twitter, LinkedIn, and YouTube in referral traffic. Pinterest is still used mostly by consumers (particularly women in …

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Why Your Small Business Should Pass on ‘F-Commerce’

Countless small businesses use Facebook for marketing, customer service, hiring, and other purposes. Yet many don’t operate full-fledged e-commerce stores on Facebook. That might be a good thing, one expert …

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