Social Media

How Small Business Can Use Facebook, Twitter, and More

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There’s No Business Like Snow Business for The Shovel Boys

by Michael Essany on January 27, 2011

While many small business owners continue shoveling their way out of the greatest economic crisis in generations, one small business in the suburbs of Chicago has been shoveling all the …

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Rewarding Customers Through Foursquare

by Ellen Lee on January 25, 2011

All you have to do to get a free pizza from Paxti’s is eat there all the time. Curious? The Chicago-style pizza chain in the San Francisco Bay Area offers …

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The Step By Step Guide to Online Success

by Michael Essany on January 25, 2011

The mere thought of trying to find “success” online in today’s digital world can be overwhelming. With so many self-proclaimed “marketing gurus” and questionable peddlers of Internet-based business guides populating …

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Working with Groupon and “Daily Deal” Sites: Is It Worth It?

by Ellen Lee on January 24, 2011

Last October, Mulberrys Garment Care in Minneapolis and St. Louis Park, Minn. offered a special deal: $15 for $30 worth of dry cleaning and laundry services. Some 500 customers signed …

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How to Boost Your Trade Show Attendance With Social Media

by Lorna Collier on January 21, 2011

Trade shows can be great ways for businesses to increase brand awareness and attract new customers, but sometimes it can be hard to stand out. Social media tools can help your business beat the competition. Here are five tips to using these tools. More »

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Seven Steps to Establish Your Small Business on Twitter

by Michael Essany on January 21, 2011

The microblogging juggernaut known as Twitter is only four years old, yet it presently boasts more than 175 million registered accounts – 100 million of which are younger than one …

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How Can a Small Business Get on Wikipedia?

by Phil Hall on January 11, 2011

Now celebrating its tenth year online, Wikipedia exists as both a highly popular reference source and a current news media outlet. Many people view having their own Wikipedia article as …

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Eight Free Ways to Self-Promote Your Business

by Charissa Arsaoui on January 4, 2011

When it comes to cost-efficient ways to promote your business, no one does it better than you!  You know the inner workings of your company and the types of incentives …

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Four Ways the $50 Billion Facebook Valuation Impacts Small Business

by Kevin Casey on January 3, 2011

Definitions of what constitutes a “small business” vary wildly, but it’s safe to say that if your company is worth $50 billion — as in nine zeroes — you don’t …

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From Amateur to Pro: One Photographer’s Journey

by Evelyn Ma on December 24, 2010

Located in South Lake Tahoe, California, Melina Wallisch intended her family blog to be a place to document their lives through photography. Inspired by her photos, friends started asking Melina …

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Tech Review: Motorola Defy Smartphone

by Neil McAllister on December 24, 2010

There are lots of smartphones based on Google’s Android OS on the market today — so many, in fact, that it can sometimes be hard to tell one phone from …

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In the Trenches: The Curse and Beauty of Facebook

by Brett Snyder on December 23, 2010

I’m not a Facebook guy. Sure, I’m on there and I accept friend requests, but I really don’t care to share personal details with all my friends. If I want …

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Tapping the Power of Moms Online: The Lessons of Zhu Zhu Pets

by Ellen Lee on December 17, 2010

Zhu Zhu Pets exploded onto the toy scene during the holidays last year and they’re still among the most demanded toys this season, according to the NPD Group. So how …

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Making Your Small Business “Word of Mouth” Worthy

by Lynette Liu on December 16, 2010

I recently attended the Word of Mouth Marketing Association (WOMMA) Summit in Las Vegas. It’s an annual get-together of corporate-types from large companies, advertising agencies and consultancies for the purpose …

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Small Business Owners Are Social but Not Self-Promoting

by Kevin Casey on December 10, 2010

You like your social networks, but you’re not necessarily using them to pump up your business. That’s the message of a new survey, conducted by Discover, which shows the number …

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