Social Media

How Small Business Can Use Facebook, Twitter, and More

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Use Viddy and Instagram to Engage with Customers

Social media and reality TV have quietly changed what we expect from the people with whom we do business. We get a behind-the-scenes glimpse into lives of celebrities, entrepreneurs, and …


Finance Expert Coaches Etsy Sellers in New Book

When Etsy launched in 2005, the e-commerce site turned thousands of hobbyists into professional craftspeople. Woodworkers, knitters, seamstresses, and others suddenly had a virtual storefront through which they could sell …

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How to Optimize Twitter and Facebook Posts for Higher Engagement

Your social media efforts may be a waste of valuable time if you aren’t armed with a few facts about how people use Twitter and Facebook. Before you post anything …

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4 Steps for Holding a Contest on Pinterest

Want to increase your exposure on Pinterest? Encourage the site’s users to create their own content related to your products and brand. You can do so by leveraging people’s universal …

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The Best Social Networks for Improving Your Search Results

With Google’s recent algorithm updates and Facebook’s integration with Bing, social networks have become a critical component of every company’s search placements. Despite this, and the staggering amount of time …

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How to Appear Social Media-Savvy Even When You’re Not

Has your business Facebook page become neglected? Is your company’s Twitter account sitting dormant, unable to surpass the triple-digit mark in followers? Do you have just three lonely photos on …

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4 Steps to Quickly Create a Cyber Monday Marketing Campaign

Cyber Monday can be as much of a boon to online merchants as Black Friday is to traditional ones. Small businesses that sell goods and services via the web can …

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Facebook Fuels Sales for Small Businesses

With less than two months on Facebook, toy company CharlieDog and Friends is typically selling $500 to $1,000 in product per day — the bulk of its online sales — …

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Zach Hoffman on How to Manage Your Online Reputation

“Online reputation management is key to any business, small or large,” says Zach Hoffman (pictured), founder and CEO of Exults, an online marketing company. Truer words were never spoken. A …

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3 Reasons Why Video Is No Longer Optional

In the ever-changing world of online business, entrepreneurs are constantly bombarded with statistics and recommendations about what they need to do in order to survive. The sheer volume of information …

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How a Fiber Artist Keeps It Together with Weave

Jamie Chan may be the busiest person you don’t know. She and her husband, Blas Herrera, run several arts-and-crafts- related businesses in San Francisco. She makes her own line of …

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How Weave Helps One Artist Price Her Products

“I’m a better mom now. I’m less grumpy,” says Valerie Asbury, reflecting on her decision give up a career in graphic design to strike out on her own as a …

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Making a Business out of Dressing for Success

“Most people think personal styling is for celebrities and debutantes. Our mission is to provide affordable styling that helps clients improve their confidence with flattering new looks,” says Corinne Phipps, founder …

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6 Ways Teens Can Help You with Social Media Marketing

You’ve probably joked that to get your smartphone/printer/Facebook page to work right, you need a teenager’s help. But seriously, hiring one might be a smart business move. Teenagers, having essentially …


5 Ways to Increase Your ‘Shares’ on Facebook

You’ve developed a social media strategy, built a fan base for your company’s Facebook page, and promoted your online presence in your marketing materials, too. So, how do you motivate …

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