Social Media

How Small Business Can Use Facebook, Twitter, and More

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How Instagram’s New ‘Photos of You’ Increases Customer Engagement

Visual marketing is on the rise, and Instagram is leading the way, dominating the photo-sharing space. Just a year after being acquired by Facebook, Instagram has experienced a 500 percent …

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How to Market Your Business With Vine Videos

As social media transforms how businesses and customers interact, video is playing an increasingly important role in their conversations and, as a result, setting new consumer expectations of commercial brands. …

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Is It Time to Hire a Community Manager?

Your sales are skyrocketing, customers are pouring in, and it’s becoming difficult to keep up with all of the growth. This is a good problem to have, of course. But …

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How to Make an Impact With Your LinkedIn Company Page

Need another reason to use LinkedIn company pages to promote your business? Here you go: A recent LinkedIn study found that half of its members are more likely to purchase …

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Jeff Korhan

Jeff Korhan on Humanizing Your Business Through Social Media

Jeff Korhan (pictured) is on his third career — as a marketing speaker, trainer, and coach — after working for a petroleum company, then launching a small business (a landscape-services …

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Does My Small Business Need a Social Media Policy?

The benefits of using social media for business get touted a lot, but the risks associated with doing so are mentioned far less often. This is unfortunate, because the casual …

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How to Leverage LinkedIn for Your Business

LinkedIn has a reputation for being the social network where professionals strategize their next career moves. But the site is also a fantastic tool for establishing and growing a business. …

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What Are Customers Saying About You on Social Media?

Someone, somewhere is talking about your business behind your back. Fortunately, you can sit in on many of the conversations — at least the ones occurring on social media sites. …

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How to Get Noticed on Facebook Without Paying for Sponsored Links

Did anybody think social media companies would make their user base available free of charge forever? Facebook now has more than 1 billion monthly users, some 618 million daily users, …

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3 Apps for Scheduling Social Media Posts

Social media marketing is largely an all-or-nothing endeavor. To make it work for your business, you have to post frequently and use various platforms. Facebook, Twitter, LinkedIn, Pinterest, and Google+ …

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Add Social Media to Your Customer Relationship Management Efforts

Do you use Twitter, Facebook, Pinterest, or other websites to stay in touch with your customers? If so, it’s more important than ever that you integrate social media capabilities into …

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How to Create Social Media Buzz Before Opening Your Doors

Social media networks are an effective way to spread the word about your small business even before you’re ready to start selling. For example, between applying for permits and deciding …

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How to Get Started — Fast — with Social Media

Whether you’re thinking of starting a business or already running one, you’re probably acutely aware of the intense competition out there. To stand out in the crowd and grow your operation, you …

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Have You Checked Your Online Reputation Lately?

Reputation. It’s a concept you hear about from a young age but probably give little thought to — until negative words are spoken about you. Then, suddenly, you’re all too …

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Kathy Sidell

Kathy Sidell on Living the American Restaurant Dream

Kathy Sidell grew up in a family of foodies. In 2005, the producer-turned-restaurateur opened the Metropolitan Club in Chestnut Hill, Mass. Since then, she’s expanded the upscale burger bar to …

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