Social Media

How Small Business Can Use Facebook, Twitter, and More

Retro TV Commercial

10 Ways to Market Your Business With a Paper Thin Budget

So your marketing budget is a little tighter than you anticipated. Don’t sweat it (too much). You can wage an effective campaign without spending money you don’t have. Here are …

Leave a comment
instagram logo

Use Instagram to Grow Your Business

Instagram, like other social networks, can be an excellent tool for promoting your small business. The photo- and video-sharing platform, coupled with its varied supporting apps, provides a free means of …

5 Comments
apple bite

Are You a Social Media Sinner?

A recent Intuit infographic shows that more than 9 million U.S. small businesses maintain some sort of social media presence. Yet, despite its popularity, social media “remains one of the …

2 Comments
Erin J. Morgart

Beware of Fake Social Media Profiles

The topic of identity theft makes headlines every year during tax season, which is understandable, considering the potential financial impact of fake claims. But there’s growing type of fraud that …

1 Comment
dusty old computer

How to Revive Your Inactive Social Media Accounts

Is your most recent tweet the relic of a sale you held a year ago? Does the top post on your Facebook business page show a seasonal outdoor photo from …

1 Comment
shop-socially

How to Make Your E-Commerce Website Social

Back in 2005, former caterers Ron Berrett and his wife, Maggie, started Royal Palm Event Supply to sell hard-to-find event supplies and table linens. Their profits turned out to be …

27 Comments
google screenshot

What Google+’s New Business Dashboard Can Do for You

Earlier this month, Google rolled out its Google+ dashboard for businesses. Here’s a look at how the new features can help you manage your company’s web presence and activities on …

4 Comments
wanelo logo

What You Need to Know About Wanelo

It’s time to review your social media strategy checklist again, because you may want to add up-and-comer Wanelo to it. Even if you’ve never heard of this social network, there’s …

2 Comments
thumbs up

Take More Control of Your Online Reviews

Online ratings and reviews can be a complicated puzzle for small-business owners to solve. Yet a favorable online reputation is a crucial source of leads and sales for many retail …

21 Comments
target pin

Pinterest’s New “Rich Pins” Expand Marketing Options for Businesses

Pinterest is making the pinning experience a little richer for individuals and businesses. The popular social network recently launched Rich Pins, a new feature that provides more consumer information, such …

Leave a comment
contest

How to Use Contests to Your Advantage in Social Media Marketing

Customer engagement should be a top priority for small-business owners looking to develop a successful social media marketing strategy. One of the most effective — and lucrative — ways to …

Leave a comment
howard schultz

Starbucks CEO Howard Schultz’s Fresh-Brewed Tips for Business Owners

At the National Restaurant Association trade show in May, Starbucks CEO Howard Schultz discussed how the coffee conglomerate strengthened its brand and solidified its customer base after the company opened …

Leave a comment
twitter logo

10 Twitter Accounts Small-Business Owners Should Follow

So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be. The Twitterverse is …

2 Comments
instagram logo

How Instagram’s New ‘Photos of You’ Increases Customer Engagement

Visual marketing is on the rise, and Instagram is leading the way, dominating the photo-sharing space. Just a year after being acquired by Facebook, Instagram has experienced a 500 percent …

3 Comments
vine app logo

How to Market Your Business With Vine Videos

As social media transforms how businesses and customers interact, video is playing an increasingly important role in their conversations and, as a result, setting new consumer expectations of commercial brands. …

4 Comments
Page 5 of 17