Social Media

How Small Business Can Use Facebook, Twitter, and More

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Posting Fake Reviews for Your Business May Cost You

If you’re wondering how some businesses garner so many glowing customer reviews on sites like Yelp and TripAdvisor, the answer is that some of the commenters are fakes. They aren’t really clients; …


Business Building for Introverts

Social media dominates the news these days, with experts of all stripes offering glib advice on how to grow your business by becoming an online “star,” by putting yourself “out …

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The 5 Worst Twitter Mistakes Businesses Have Ever Made

The cardinal rule of conducting business on social media is don’t embarrass your brand. It’s so easy to avoid, after all, given the ample opportunities for entrepreneurs to learn from …


Inexpensive Ways to Leverage YouTube for Your Business

Have you been neglecting YouTube as a marketing vehicle? You shouldn’t. Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion …


10 Rules for Crafting the Perfect Tweet

Social media experts say small businesses should have a presence on Twitter. But in order to reap the benefits of tweeting, you have to make your missives stand out. Here …

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Growth Hacks: 4 Tips for Successful Startup Marketing

Few business disciplines are as important as marketing, particularly for startups. Put simply, you’ll need to market your products and/or services better than your competition does in order to get …

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Should You Be Using Google Hangouts for Business?

You’ve used Google Hangouts to gloat about your NFL fantasy football draft picks. But did you know that these free video chats pack some serious small-business potential? Whether you run …


Some Days Are Better Than Others for Social Media Marketing

As a social-media-savvy small-business owner, you know that using Facebook is an effective way to connect with customers and prospects. But are you aware that Facebook users are more likely …

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Why Social Media Isn’t Paying Off for Your Business

Ever wonder why you even bother with social media? Does it seem as if your tweets, likes, status updates, and other online missives aren’t yielding any return? Don’t blame Twitter …

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4 Tools for Monitoring Your Brand’s Online Presence

As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites, and social media networks. But is everything they’re saying …

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Twitter Survey Shows How Business Tweets Produce Tangible Results

As a small-business owner, you’re sold on using social media to engage with customers and to build brand awareness. But you aren’t sure how much potential your Twitter presence really …


How to Use Hashtags to Grow Your Business

Hashtags provide some interesting and effective ways for small-business owners to network, interact, and share information with people they’d otherwise never reach. In fact, savvy social media marketers attach hashtags to nearly …

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What’s the Best Content to Post on Social Media Sites?

“The single most important factor for making social media campaigns successful is content,” says Santanu Bhattacharya, CEO and founder of Salorix, a provider of online data and advice for effectively using it …

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6 Best Uses of Twitter to Boost Your Business

So you’ve turned to Twitter to boost your business, but you aren’t sure how best to take advantage of the social media site. We’re here to help. Here are six ways …

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