Social Media

How Small Business Can Use Facebook, Twitter, and More

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Polish Your Personal LinkedIn Profile for the New Year

The beginning of a new year is an excellent time to reflect on your professional accomplishments of the past 12 months and update your personal LinkedIn profile accordingly. With 259 …


Tips for Boosting Post-Holiday Sales

Whether you did well during the holidays or are still recovering from an unfavorable season, you’ll need to be aggressive if you want to succeed early in 2014. “January retail …

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Manage Social Media the Easy Way [INFOGRAPHIC]

When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an …

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How to Make Your Business More Social

The deepest urge in human nature is the desire to be important, American philosopher John Dewey observed. His insight may help to explain why blogs and social networks have become so …

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Engaging Sports Fans Is Great for Business

Fall isn’t just about leaves and pumpkins; it’s about sports. Baseball ends. Football, hockey, and basketball begin. And fantasy leagues distract hardcore fans in offices across the country. Why not get your …

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Using Pinterest Boards to Drive Holiday Sales

Pinterest provides a huge marketing platform for many brands: More than 70 million people use the site to gawk at “pinboards” featuring pictures of food, clothing, home decor, and other …

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The Best Way to Tweet Images

You probably know that tweeting images is key to engaging with your Twitter followers. In fact, tweets bearing an image have an engagement rate that’s two times higher than those …


Tips for Spotting Fake Reviews of Your Business

Americans trust online reviews of products and businesses a lot. According to findings by Forrester Research, 70 percent of U.S. adults online take to heart the recommendations they get from …

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Is Email Marketing Still Relevant in the Age of Social Media?

With so many small businesses interacting directly with customers on social media sites like Twitter and Facebook, email can seem outdated as a marketing tool. But don’t write it off …

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Using Foursquare’s New Advertising Platform to Market Your Business

Foursquare recently added an advertising platform to its suite of tools available to businesses. The platform enables the more than 1.4 million companies registered with the social media site to run …

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How Turns a Profit by Doing Social Good, a website that spurs collective social action by hosting online petitions, has become a profitable business by working to change society for the better. Founded in 2006 by Ben …

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10 Tips for Selecting a Social Media Manager

Feeling a little behind the technological times? If you’re running a business (or older than 25), keeping up with the latest social media trends can take more time than you …

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Should You Outsource Your Social Media Efforts?

With new social media networks sprouting like weeds, it can be tough to tend your own garden. In a 2012 survey of 500 small businesses, Vertical Response Marketing found that a third …

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How to Build Relationships With Your Customers Via Social Media

Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online …

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How to Turn Your Customers Into Marketers

If you aren’t asking your loyal customers to get the word out about your products or services, you’re missing a free — and highly effective — marketing opportunity. With some …

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