Social Media

How Small Business Can Use Facebook, Twitter, and More

facebook screen capture image

Your 4-Point Facebook Ad-Tracking Strategy for 2014

Not too long ago, Facebook made some changes to its ad program. Its goal was to help businesses more effectively target their advertising campaigns and measure the results of their efforts. The …

6 Comments
peg fitzpatrick

Peg Fitzpatrick Imbues Social Media Strategy with Positivity

“Social media is the new television,” says social media marketing expert Peg Fitzpatrick. “[You have to] make sure that you have a channel that people would like to watch.” That means …

1 Comment
rebekah radice

Rebekah Radice’s Secret to Social Media Success

Rebekah Radice loves to share her passion for all things social wherever and whenever she can. As founder and CEO of a digital marketing agency in Los Angeles, Radice (pictured) …

6 Comments
target vine

What You Can Learn From 4 Big Brands Using Vine

The debate lingers over whether Instagram Video or Vine is a better platform for brand marketing. But one thing is certain: Vine offers a unique and effective means to deliver quick …

4 Comments
stars

Your Marketing Campaign Went Viral — Now What?

Learning how to craft a viral marketing campaign is relatively easy. Yet few companies seem prepared to deal with the aftermath, and fewer still effectively turn their viral successes into …

2 Comments
twitter

Don’t Let Social Media Damage Your Brand

Social media, when used properly, is a great tool for growing your business. When used improperly, however, it can actually damage the brand that you’ve worked so hard to build. If …

5 Comments
Andy Charlie Nelson

How Two Brothers Revived a Long-Defunct Family Business

When Andy and Charlie Nelson opened a business together in Tennessee, they decided not to start from scratch. Instead, the brothers resurrected a family distillery that had been closed since …

1 Comment
facebook logo

Struggling With Social Media? Focus on Facebook

Let’s not kid ourselves: Social media is neither “easy” nor “free” for most small-business owners. Sure, these online networks can be powerful, cost-effective tools, but social success requires time and …

5 Comments
Facebook button image

Do You Need a New Social Media Strategy?

Teenagers, who spend more than $208 billion each year, are leaving Facebook in droves. This means that small-business owners who rely on the world’s most active social network to sell products …

7 Comments
tumblr logo

Is Tumblr Right for My Business?

Tumblr gets a bad rap. The micro-blogging platform tends to be thought of as the most unprofessional of social networks, so it often gets the side-eye glance from corporate types. Yet, …

3 Comments
Facebook button image

5 Apps to Enhance Your Business’s Facebook Fan Page

Your business’s Facebook fan page can do a lot more than you may realize. By adding a variety of free and paid apps, you can make your page more interactive …

5 Comments
the setup

Give Your Business a Facebook Face Lift

There are more than one billion Facebook users around the world. Is your business set up to take advantage of this audience? Getting Facebook users to like your page is …

12 Comments
Steve Strauss Headshot

How Entrepreneurs Can Serve the Planet

Steve Strauss is a proponent of starting up businesses and uplifting people who live in poverty. The Portland, Ore.-based consultant merges his two passions in Planet Entrepreneur, a book he …

3 Comments
Jason Miles headshot

Jason Miles Paints Instagram’s Big Picture for Small Businesses

As a huge social media fan, Jason Miles eagerly hopped onto Pinterest shortly after its launch in 2010. Nuggets of how he used the site to catapult Liberty Jane Clothing, …

2 Comments
google+

Why Google+ Should Be a Core Part of Your Marketing Strategy in 2014

Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained importance in …

7 Comments
Page 2 of 17