Social Media

How Small Business Can Use Facebook, Twitter, and More

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What You Can Learn From 4 Big Brands Using Vine

The debate lingers over whether Instagram Video or Vine is a better platform for brand marketing. But one thing is certain: Vine offers a unique and effective means to deliver quick …

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Your Marketing Campaign Went Viral — Now What?

Learning how to craft a viral marketing campaign is relatively easy. Yet few companies seem prepared to deal with the aftermath, and fewer still effectively turn their viral successes into …

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Don’t Let Social Media Damage Your Brand

Social media, when used properly, is a great tool for growing your business. When used improperly, however, it can actually damage the brand that you’ve worked so hard to build. If …

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Andy Charlie Nelson

How Two Brothers Revived a Long-Defunct Family Business

When Andy and Charlie Nelson opened a business together in Tennessee, they decided not to start from scratch. Instead, the brothers resurrected a family distillery that had been closed since …

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Struggling With Social Media? Focus on Facebook

Let’s not kid ourselves: Social media is neither “easy” nor “free” for most small-business owners. Sure, these online networks can be powerful, cost-effective tools, but social success requires time and …

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Do You Need a New Social Media Strategy?

Teenagers, who spend more than $208 billion each year, are leaving Facebook in droves. This means that small-business owners who rely on the world’s most active social network to sell products …

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Is Tumblr Right for My Business?

Tumblr gets a bad rap. The micro-blogging platform tends to be thought of as the most unprofessional of social networks, so it often gets the side-eye glance from corporate types. Yet, …

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5 Apps to Enhance Your Business’s Facebook Fan Page

Your business’s Facebook fan page can do a lot more than you may realize. By adding a variety of free and paid apps, you can make your page more interactive …

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Give Your Business a Facebook Face Lift

There are more than one billion Facebook users around the world. Is your business set up to take advantage of this audience? Getting Facebook users to like your page is …

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How Entrepreneurs Can Serve the Planet

Steve Strauss is a proponent of starting up businesses and uplifting people who live in poverty. The Portland, Ore.-based consultant merges his two passions in Planet Entrepreneur, a book he …

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Jason Miles headshot

Jason Miles Paints Instagram’s Big Picture for Small Businesses

As a huge social media fan, Jason Miles eagerly hopped onto Pinterest shortly after its launch in 2010. Nuggets of how he used the site to catapult Liberty Jane Clothing, …

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Why Google+ Should Be a Core Part of Your Marketing Strategy in 2014

Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained importance in …

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Polish Your Personal LinkedIn Profile for the New Year

The beginning of a new year is an excellent time to reflect on your professional accomplishments of the past 12 months and update your personal LinkedIn profile accordingly. With 259 …

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Tips for Boosting Post-Holiday Sales

Whether you did well during the holidays or are still recovering from an unfavorable season, you’ll need to be aggressive if you want to succeed early in 2014. “January retail …

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Manage Social Media the Easy Way [INFOGRAPHIC]

When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an …

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