Social Media

How Small Business Can Use Facebook, Twitter, and More

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Eight Free Ways to Self-Promote Your Business

When it comes to cost-efficient ways to promote your business, no one does it better than you!  You know the inner workings of your company and the types of incentives …

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Four Ways the $50 Billion Facebook Valuation Impacts Small Business

Definitions of what constitutes a “small business” vary wildly, but it’s safe to say that if your company is worth $50 billion — as in nine zeroes — you don’t …

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From Amateur to Pro: One Photographer’s Journey

Located in South Lake Tahoe, California, Melina Wallisch intended her family blog to be a place to document their lives through photography. Inspired by her photos, friends started asking Melina …

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Tech Review: Motorola Defy Smartphone

There are lots of smartphones based on Google’s Android OS on the market today — so many, in fact, that it can sometimes be hard to tell one phone from …

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In the Trenches: The Curse and Beauty of Facebook

I’m not a Facebook guy. Sure, I’m on there and I accept friend requests, but I really don’t care to share personal details with all my friends. If I want …

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Tapping the Power of Moms Online: The Lessons of Zhu Zhu Pets

Zhu Zhu Pets exploded onto the toy scene during the holidays last year and they’re still among the most demanded toys this season, according to the NPD Group. So how …

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Making Your Small Business “Word of Mouth” Worthy

I recently attended the Word of Mouth Marketing Association (WOMMA) Summit in Las Vegas. It’s an annual get-together of corporate-types from large companies, advertising agencies and consultancies for the purpose …

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Small Business Owners Are Social but Not Self-Promoting

You like your social networks, but you’re not necessarily using them to pump up your business. That’s the message of a new survey, conducted by Discover, which shows the number …

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Tips for Managing Your Online Reviews

More than 95 million messages are tweeted via Twitter each day. People spend 700 billion minutes per month on Facebook. And to date more than 12 million reviews have been …

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5 Ways To Turn A Hobby Into A Business

We all have a passion. For some, it’s a full-time job which you love so much, you wouldn’t dream of ever doing anything else. For others, it’s a hobby that …

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In the Trenches: Handling the Surge From Good Press

The Sunday after we exhibited at the conference in Chicago, we had the good fortune of being written up in the LA Times Travel section. That was good and bad. …

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Should You Let Employees Use Social Networks at Work?

Should you let your staff update their Facebook status at work? Or watch a YouTube video during a break? How to manage your workers’ — and your own — use …

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Using Twitter and Coupons to Build Customer Loyalty

In 140 characters or less, Parties That Cook shares a regular stream of recipes, events and news for its foodie followers on Twitter. Occasionally, the San Francisco-based small business, which …

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Four Basic Rules for Managing Your Online Reputation

Entrepreneurs have a host of key decisions to consider in the run-up to unleashing their vision on the world. Establishing a plan for online reputation management should be among those …

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How Do I Maximize my Social Presence? [VIDEO]

Many small businesses have established their social presences with Twitter, Facebook, and LinkedIn profiles and pages, but don’t know how best to maximize their reach. Angus Thomson of Intuit addressed …

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